Lenzing Group joins Hong Kong's TextileGenesis platform to embark on blockchain technology

Increasingly in the world of fashion, consumers are regarding transparency as a major focus when we talk about sustainable development, and are looking to obtain information such as source of the materials being used from hangtags and labels. 
Bearing in mind that in terms of transparency, the first level of information plays an important role for the consumer when they are evaluating the value for money of their purchase.

The Lenzing Group, Austria-based world market leader in specialty fibres made from renewable material wood, announced at the Premiere Vision Paris trade fair this autumn (Septmber 2019) that it will use blockchain technology to support its TENCEL ™ branded fibre business as a means to strengthen its leading position in sustainability in the textile industry, and has selected to join
the platform of the Hong Kong based technology company TextileGenesis ™ to accomplish this ambition.  TextileGenesis use digital  Fibrecoins ™  and its CEO and Founder is Amit Gautam, who was previously executive vice president for the global textile business at Lenzing and board director of Lenzing China.
TextileGenesis ™ technology is built on a fiber-forwards approach to create real-time transparency across all five-tiers of textile supply chain for sustainable & premium fibers.  

Andreas Dorner, 

Lenzing's Commercial Textile Director Europe & Americas

Photo by Lucia Carpio.

Lenzing’s Andreas Dorner, Commercial Textile Director Europe & Americas, said consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability.  

The supply chain transparency from wood to garment and home textiles will enable all of its customers and partners to identify its TENCEL fibres and the respective wood source in each production and distribution step, thanks to a QR code on the final garment.

The first pilot was presented at a Fashion Summit held in Hong Kong in September 2019. Another pilot partner is WWF.  Lenzing expects the platform to be fully operational by 2020.