IH NOM UH NIT goes Japanese for SS20

European fashion house IH NOM UH NIT’s ethos is always to juxtaposition simple clean lines with an appetite for rare fabrications and interesting textures.

In Milan this season at the Menswear Fashion Week, the label's creative Director Chaz Jordan takes traditional Asian influences to tell a Samurai Story for street and jeans wear.

The collection showcases monochromatic total looks including matching silk sets, modern interpretations of kimonos & Asian robes as well as creating clean bomber jackets and blousons as well as graphic tees, in Oriental fabrics or  adorned with intricate embroidery of koi fish, snowcapped Himalaya Mountain ranges & cherry blossoms.

Boxy silhouettes echoed on shirts with drop sleeves & interesting pleated pants gave each look unique shapes.

The global brand based in Paris and Milan continues to woo international retailers and fans with its forward-thinking styles. In just 5 seasons, IH NOM UH NIT has landed fashion covers and a slew of avid celebrity followers alike.  Later this year, IH NOM UH NIT will be presenting their collection collaborations with top-tier brands & licensing deals are also in the works . The fashion house will also be expanding their offerings to encompass 3 signature shoes & a full accessory range.

In 2015, IH NOM UH NIT’s premier collection launched in Paris during Fashion Week with a well curated 20-piece range. Under the aegis of its imaginative Creative Director Chaz Jordan who's the driving force behind the brand, the luxury label today has become known for modernizing European opulence.  I

H HOM UH NIT epitomizes effortless ready-to-wear with an adaptive mind set. The line ranges from exotic furs, androgynous joggers to easy relaxed graphic tees which amassed a global cult-like following.