Tuesday, 11 June 2019

Brazilian brand Havaianas presents six Mediterranean themed flip-flops with three designers

Warm summer months conjure up images of loose casual dressing and airy footwear.  Nothing is more summer than slipping on a pair of flip-flops and enjoying time in the sun.

Among my favourite pass-times is lazying around the pool or kicking up sand along beaches in a pair of Havainans, the go-to Brazilian brand for stylish flip-flops.  They are always packed in my holiday bag for destinations around the world.
Now I hear Havaianas have launched a special project called Local Soul whereby local artists in 3 Mediterranean destinations, notably Ibiza, Tel Aviv and Mykonos, are given the opportunity to use Havaianas as a canvas to showcase their design and inspiration.

The brand will also be taking over a beach venue in each place for the whole summer to bring a touch of Brazil to the Mediterranean, with a special music session each week, and one very special headline event in each location over the summer.

All 3 locations have been chosen because of their vibrant landscapes and atmosphere, their beach location and their cool vibes.

Each of the artists brings a different art form and take on the project to showcase the three destinations.

Rafi Perez from Tel Aviv, a native of this city and is known for his colourful artworks focusing on the city itself and the lively LGBTQ community who live and visit the city, present landscapes of the city in vibrant colours.  His designs are shown above and here on the left.



Athenian Marina Vernicos, however, takes her photographic inspiration from the beauty of Mykonos whose seascapes, architecture and landscape all serve as muses for her work. Her works are shown here on the right and below.
























Finally, fashion and textile designers of the World Family Ibiza who focus on embroidery play on the warmth of the island and the iconic xyz rock as seen from the beach where Alok and Merel first met over 30 years ago.   Their designs are shown on the right and below.
The 6 pairs of Havaianas  flip-flops (2 per location - all shown here) are only available to buy from selected retailers in either Ibiza, Tel Aviv or Mykonos – so if you are lucky enough to be visiting these special places over the summer one of these could be an exclusive souvenir of your trip!

Havaianas has been producing flip-flops in Brazil since 1962.

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