Ethical brand From Belo launches new Eko collection

There is no doubt that reports of plastic pollution have made headline news in these two years and consumers have been awaken to the global problem that has caused environmental devastation.

Two ladies who were upset by such reports decided to take matters into their own hands and launch a handbag and accessories collection made from recycled and sustainable materials. Thus the ethical brand From Belo was born, set up by school friends and long-distance business partners Maria Costa, 28, who lives in Brazil and Charlotte Bingham-Wallis also 28, based in the UK.

Although 5,000 miles apart, they are united with an aim to have a brand centred on being kind and fashioning kindness. 

From Belo launches the EKO Collection

The new collection will be available from 17/11/18.  From Belo will also be celebrating on Saturday November 17th at the Cambridge Sustainable Fashion Festival at St Banabas Church (11am to 4pm) and then Sunday November 18th in London at the Bricklane Up market (10am – 6pm).

Not only did the two partners start an ethical brand that offers practical, responsibly-made products which fit with their values, they also made an effort to ensure they offer ethical working conditions, fair wages and employment for their artisans based in Brazil, as well as providing an opportunity to give back to Casa De Maria  - an organisation which helps feed the homeless and those in need in Belo Horizonte, Brazil.

From Belo is no stranger to the jet set lifestyle either. Earlier this year they were finalists at the prestigious Handbag Designer Awards in the Most Socially Responsible Handbag category.

And this autumn they have launched the EKO Collection,  a vegan range using seatbelts and plastic bottles once destined for landfill and reincarnated into beautiful things and given a second life.

The range includes coin purses to tote bags, as well as a bucket bag which can be worn four ways, a clutch bag, a wine holder, a market bag and a make-up bag - all handmade with recycled materials, carrying their signature hummingbird motif - a symbol of the enjoyment of life and the lightness of being.

Each item is named in honour of the kind volunteers that work at the Casa De Maria charitable organisation.