Life as we know it today is filled with modern technology to
help us cope with our daily functions and enhance our well-being. But at the same time, in many parts of the
world today, the basic needs of life are threatened by war, poverty and
hunger.
Oryana Awaisheh, executive manager of Jerash Garments and Fashion Manufacturing of Jordan, shows off sportswear made with the help of Syrian refugees. Photo © Lucia Carpio 2018 |
One such company is the Jerash Garments & Fashions
Manufacturing Company, a factory in Jordan which has 2,800 employees and is one
of the pioneering companies that has been part of an aid programme to train refugees from Syria to
manufacture garments in its facilities.
The international aid programme offers Jordan concessional
loans and preferential trade terms in return for opening its labour market to
some of the estimated 1.3 million refugees who fled there during the war in
Syria.
I met Ms Oryana Awaisheh, executive manager of Jerash in Paris at the Texworld
group of trade events, notably Apparel Sourcing, which along with Avantex, Shawls&Scarves,
Texworld and Texworld Denim Paris was held at Le Bourget in north Paris, 11 – 14 February
where 18 different countries had converged to showcase their latest on offer to the
garment and textile industry. Michael Scherpe, Président of fair organiser Messe Frankfurt
France, likened the congregation of different nations to the Winter Olympics
held concurrently in Pyeongcheng, Korea.
Jordan was one of the countries that participated in the Texworld / Apparel Sourcing fair in Le Bourget, Paris, February 11 - 14, 2018/ Photo © Lucia Carpio 2018 |
Ms Awaisheh of Jerash in Jordan explained that the aid programme to help Syrian refugees had been trying in the beginning because few Syrians
wanted to work in factories where the pay was not as high as other industries.
Finally in June last year, the International Labour
Organisation (ILO) brought in new rules and the factory could qualify to export
to the EU tariff-free by meeting the Syrian worker quota on a single production
line, rather than the whole factory.
Encouraged, Awaisheh visited refugee camps to meet women (as
the garment sector hires a largely female workforce) and also attended job
fairs, and invited refugees to tour the factory. She then set up a daycare centre and arranged
transport to facilitate the refugees' participation. Eventually after a few
months, Awaisheh was able to recruit 85 female workers to work in the factory and thus qualify for export to
Europe.
Established 18 years ago, the vertically set-up Jerash’s main export market is the
US, at 1.8 Billion USD in 2017, and it also has Free
Trade Agreement with Canada, the EU (including Norway, and Switzerland),
Singapore, Turkey and countries in the gulf region.
The company is accredited and compliance approved to make for established
sportswear brands, including North Face, Columbia, Land’s End, North Face,
Nautica, Timberland as well as for Philip-Van Heusen which owns Calvin Klein, Tommy
Hilfiger, IZOD and Speedo. Its workforce
include workers from Sri Lanka, India, Bangladesh, Myanmar, Nepal in addition
to Syria.
The participation of Jordanian companies at the February 2018 edition of Apparel Sourcing, was supported by Mr Hassan Nsour, who is responsible for Qualifying Industrial Zones at the Ministry for Industry and Trade, in association with the World Bank integrated-programme for Syrian refugees. Mr Adel Tawileh, board member at the Jordanian Chamber of Commerce, said they met their main goal of the fair, meeting fashion labels and also independent designers, who were mainly from Europe. He said, “Our firms were especially surprised by the success of the uniform & workwear segment, men’s suits and women’s clothing with Middle Eastern embroidery.”
The participation of Jordanian companies at the February 2018 edition of Apparel Sourcing, was supported by Mr Hassan Nsour, who is responsible for Qualifying Industrial Zones at the Ministry for Industry and Trade, in association with the World Bank integrated-programme for Syrian refugees. Mr Adel Tawileh, board member at the Jordanian Chamber of Commerce, said they met their main goal of the fair, meeting fashion labels and also independent designers, who were mainly from Europe. He said, “Our firms were especially surprised by the success of the uniform & workwear segment, men’s suits and women’s clothing with Middle Eastern embroidery.”
Great Article! Some of my friends & I are visiting France next month to catch all the latest trends of the textile industry & apparel showcased at Texworld Paris. We applied for Online France Visa few days back. I am so excited to get to Texworld.
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