It’s International Women’s Day. Let’s celebrate the return to Power Dressing, Sonia Rykiel style.

The return of Power Dressing to the Woman. 
 Julie de Libran Artistic Director of Sonia Rykiel presented Autumn-Winter 2018-19 at Paris Fashion Week honouring the spirit of the late iconic Parisian designer Sonia Rykiel: “a spirit that encouraged women to live their lives creatively, individually, and out loud 
– and that includes me,” says de Libran.
The indomitable spirit of self-expression through fashion fuelled the establishment of Sonia Rykiel’s eponymous label fifty years ago, and it continues with Julie de Libran today.
Source and Photo: Sonia Rykiel.

Sonia Rykiel presented Autumn-Winter 2018-19 at Paris Fashion Week.
The artistic director explores the idea of a new Parisienne, a woman at one with the attitude and style of a city but who ultimately goes beyond it.

Sonia Rykiel Autumn-Winter 2018-19 

Above and below: Sonia Rykiel Autumn-Winter 2018-19 

Women are smarter shoppers than men, says relationship marketing platform, Optimove

According to new data, women save on average more than 7 per cent due to preferencing discounted items, according to relationship marketing platform Optimove’s new research, revealing that although women make 2.5 per cent more orders than men, their purchases are less expensive.

"women are without a doubt the savviest shoppers"

Roni Cohen, Data Science Team Leader, comments: “In the world of retail there has been a longstanding assumption that women will pay more than men, and with many retailers recently sticking a higher price tag on Valentine’s cards addressed to “husbands”, it is clear that this notion still exists.

“However, research from Optimove demonstrates that this is far from the truth. In fact, women are without a doubt the savviest shoppers, favouring discounts and remaining loyal to retailers which increases their chance of personalised rewards.       

Roni continues: “Retailers can best serve their female demographic by offering discounts up to 30 per cent – as women are found to buy in larger quantities than men, but typically spend less, offering this reduction aligns well with smart shopping habits and encourages brand loyalty.

“Our research highlights that women are more likely to return to the same retailer after their first purchase. But this shouldn’t be taken as gospel - if retailers want to retain their female customers, they must give them a reason to stay loyal.

“Engaging female customers with personalised offers and rewards, such as birthday gift vouchers or offering free delivery as part of a VIP service, is a great way to provide the treatment they deserve. If customers aren’t treated exceptionally - regardless of gender - they will inevitably go elsewhere.”

Sonia Rykiel Autumn-Winter 2018-19 

Fashion source and photos: Sonia Rykiel