To feed the continuously expanding urban cycling market, Paris-based online company
New Pharaoh has introduced its new minimal ninja-style range of backpacks to reinforce the ever-growing appetite for products designed to make cyclists look good.
In fact,
NewPharaoh was founded by a bike messenger in Paris who wanted to look good whilst working.
The motivation for the products is the fusion of androgynous minimal chic combined with everyday use and practicality suitable for an active lifestyle, imbued with an urban-inspired attitude.
The products are made from durable hard-wearing neoprene, which is waterproof and extremely lightweight, as well as durable and resistant to extreme temperatures.
Each of the designs have undergone rigorously tested by cycle couriers in extended use, and tested under advanced industry standard testing such as material tension, salt-spray testing, fastness, impact oscillations, zipper fatigue Testing, luggage shock testing, constant temperature and humidity testing.
Since its launch, the online shop has been selling worldwide thanks to its army of international brand ambassadors and their presence on instagram. The company has already developed relationships with stockists all over France, Belgium and the U.K. whilst looking to continue to broaden its reach in Europe and Worldwide.
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