Kaspersky Lab collaborates with Ben Eine for Moniker Art Fair

The eighth edition of the world’s largest Urban Art event - the Moniker Art Fair - will run from Thursday 5th to Sunday 8th October at the Old Truman Brewery in Shoreditch, London, and it will be the fourth to be directly supported by cybersecurity brand Kaspersky Lab.

Celebrating this occasion, Kaspersky Lab announces a significant new creative collaboration with London-based Street Art luminary Ben Eine which is showcased through a large scale installation and unveiled at 12pm on Thursday 5th October.

KASPERSKY Lab 20TH ANNIVERSARY EUROPEAN CELEBRATION

Eine’s specially commissioned artwork, including a new typographic ‘K’ produced exclusively for Kaspersky Lab and featuring the brand’s distinctive colour palette.

Also being launched is “Back to work”, a short five-minute film exploring Ben Eine’s art practice commissioned by Kaspersky Lab,  offering insights into the artist’s creative process, shot on location and in Eine’s studio.

‘Kaspersky Lab has always placed a high value on innovation and creativity, both within our own company and across the broad spectrum of businesses and industries that we support. We are particularly proud of our work within the field of contemporary art, with our long-standing partnership with Moniker International Art Fair, our support for individual artist projects and our development of groundbreaking arts initiatives such as the Antarctic Biennale. We are committed to fostering and protecting creative endeavour, within the arts just as within business.’ - Aldo Fucelli Pessot del Bo, Marketing Director, Europe, Kaspersky Lab.

 ABOUT BEN EINE

Born in London, Ben Eine is one of the most successful street artists in the world and is regarded as a pioneer in the exploration of graffiti letterforms. Originally a writer, Eine started his career 25 years ago, leaving his first tag all over London before developing his distinct typographic style. Eine’s aim was to point out that street art is distinct from graffiti. He believed “street artists want to add something to the environment. They consider the audience, whereas graffiti writers don’t care about anyone except themselves, they do it purely for the kick”.
Eine's bright and colourful letters were created to stand out from the usual tags and dubs seen on the streets and can still be found in areas of East London. These letters appear on shop shutters and often spell whole words across walls. Eine first came to prominence in the “commercial” graffiti scene through his symbiotic partnership with London graffiti artist Banksy.

In 2010 the UK Prime Minister David Cameron gifted his artwork to US President Obama, while a particular area of the East End was named ‘Alphabet City’ after his colourful array of shop front ‘shutter art’.

Currently Ben Eine’s work is held in the permanent collections of the V&A, London, The Museum of Modern Art, Los Angeles and galleries worldwide, while his street art works can be seen all over the world, most recently he completed a huge mural on the British Embassy in Abu Dhabi.

Photos and images from FLINT for Kaspersky Lab.