Star Wars/Po-Zu co-brand ethical-shoes launched at Museum of Brands, London

In celebration of Force Friday, London-based ethical shoe brand Po-Zu launches its New Star Wars™ shoe collection today at the Museum of Brands, in trendy Notting Hill, London.

The brand's founder and creative director Sven Segal and managing director Safia Minney marked the occasion by wearing their favourite designs from the cutting edge Star Wars™| Po-Zu footwear collection at the presentation.

The new exhibition  is opened until Sunday 12th November. and showcases sustainable shoes inspired by the Star Wars characters including Rey, Finn, Poe Dameron, BB-8, Chewbacca and the First Order stormtroopers!

Sven Segal, Founder and Creative Director of Po-Zu says: “We built the range to be collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. The craftsmanship and quality have been widely praised – our history of working in partnership with our suppliers has helped us to bring sustainability into this collaboration.”

Karin Kihlberg, Museum Manager says: “We are thrilled to showcase a contemporary brand that leads on creating sustainable products in a highly commercial environment.”

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One of Po-Zu's new launches today at the Museum of Brands was the iconic Rey knee-high boot as featured in Star Wars™: The Last Jedi.

The Rey leather boot features a fully adjustable calf/rear lace-up system and a convenient side zip. Stitched rather than glued. A built-in shock absorbing coconut fibre Foot-Mattress™ combines with a highly flexible natural rubber sole, with a ‘Star Wars/Po-Zu’ co-brand heat embossed on heel.



The Star Wars/Po-Zu collaboration was launched to the public for pre-order earlier this year. Apart from Rey, other featured key characters in the collection include Poe, Finn, Chewbacca, BB-8 and stormtroopers, alongside high-top Resistance sneakers for men, women and children.

Sven Segal, Founder of Po-Zu says, “With our design aesthetics these boots can be worn for everyday street and fashion-wear and they are possibly the best match out there for character cosplayers. I also love the association with the heroic Star Wars Resistance, as there are parallels with Po-Zu’s mission to resist wasteful and polluting manufacturing methods by using low-impact materials and incorporating sustainable production techniques.”

Fans of the range will be able to view the REY Hi Boot and other styles in person at the exhibition of the collection at the Museum of Brands in Ladbroke Grove, London.