Over the past five years, sales of online fashion have soared, doubling in value since 2012. What is more, online sales of fashion have increased to account for 24% of total fashion spend in 2017, up from 17% in 2013. But while online fashion sales continue to show spectacular growth, overall sales of clothing are forecast to grow by just 1.3% in 2017.
Highlighting the popularity of online-only retailers, Mintel research shows the importance which pure plays are having on the clothing and footwear sector, as today they account for approximately 38% of the UK online fashion market.
- UK online fashion sales reach £16.2 billion in 2017.- Online fashion accounts for 24% of total fashion spend in the UK.- 34% of online shoppers have kept unwanted goods due to the hassle involved in returning them.
Over the next five years, the online fashion market will continue to see strong double-digit growth, with the market forecast to increase a further 79% by 2022, reaching just under £29 billion.
Tamara Sender, Senior Fashion Analyst at Mintel, said:
“The strength of the online fashion market stands out as the overall clothing market is struggling, with a continuing shift away from consumers spending their extra money on fashion items to spending more on leisure. The way consumers are shopping for clothes and shoes is changing; there is a buy-now, wear-now mentality and a desire to shop for clothes however and whenever they want, with consumers demanding convenient shopping that fits around their busy lifestyles. Usage and trust in online retailers is still growing. Many of the pure play fashion retailers are still immature businesses and have a degree of novelty value, which is helping to drive sales.”
Images from Mercedes Benz London Fashion Week. by Jonathan Daniel Pryce (Garcon Jon)
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