Monday, 20 March 2017

Swarovski’s First Fine Jewellery Atelier Collection celebrates Mosaic, Art Deco and Concentric themes.


“Inspired by nature and driven by science," Swarovski's new fine jewellery atelier collection combines luxury and innovation, featuring "Swarovski Created Diamonds" and crystals, handcrafted in a Parisian atelier.

This new collection celebrates Swarovski's 10th year collaborating with the world’s greatest design talents.

Created exclusively for the red carpet, the collection includes necklaces, bracelets, earrings and rings were inspired by three key themes: Mosaic, Art Deco and Concentric.
According to its press release, Swarovski Created Diamonds are grown in a “state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds. Both are 100% carbon, both have the same hardness and brilliance. This Atelier Swarovski Fine Jewellery Collection reflects an integral part of Swarovski’s heritage of craftsmanship, innovation and excellence as well as a commitment to sustainable practices. “

 Retail versions of the Atelier Swarovski red carpet pieces will be available in 2018.

Best known for its iconic "crystal" and lab-created gemstone jewellery, Swarovski announced in 2015 (when the brand celebrated its 120th anniversary) that it  was stepping up its presence in the high-end market with the release of a new collection that features diamonds set in sterling silver and 14-carat yellow and rose gold.

The move allowed Swarovski to target a new consumer base – jewellery prices range from US$125 to US$1,450 – as part of its 2020 Vision brand development programme.

Although often associated with fashion-focused jewellery, Swarovski had released previously in the category of fine jewellery collection, a range in China as well as another in collaboration with jewellery designer Matthew Campbell Laurenza via its Atelier Swarovski division.

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