They speak of pineapple leaf and coconut fibres, cork and other sustainable materials. Sounds like an exotic cocktail of tropical delights? Not quite, but the ingredients for these ethical footwear are indeed enticing.
Sven Segal, the founder of the Po-Zu brand of eco-footwear hand-made in Portugal and its managing director Safia Minney (founder of sustainable fashion brand People Tree) were introducing their new footwear collection for men, women and children at a press event this March in their new north London office.
When you have two great minds joining up to push with passion for products that are kind to the environment and to our well-being, their enthusiasm rubs off and appeals to our desire for design aesthetic and values.
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The name Po-Zu stems from the Japanese verb ポーズ that means to pause, bringing with it a notion of stopping to think about the impact of modern footwear and look at ways to halt the damage caused to us and the planet by the exploitive working conditions in the leather industry.
Sven and Safia trumpeted their resourcefulness in producing an ethical shoe brand made of an impressive variety of sustainable materials for the different styles for everyday wear.
They also took the opportunity to preview the co‐branded STAR WARS™ / PO‐ZU collection, which includes high quality replicas of footwear worn in the films by some of the key characters, under licence with Lucasfilm/Disney.
To read in full, click HERE.
All photos © Lucia Carpio 2017.
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