Tuesday 17 January 2017

Sibling signature bold style and Freakloset premium footwear

It has all the hallmark of a Sibling collection.  Colour, bold shapes and extravagant, decorative detailing.
Photo credits: Nowfashion 
Sibling's latest Autumn/Winter 2017/18 collection shown at London Fashion Week Men's earlier this January features a riot of animal patterns (spots and stripes) but the sport-influenced knitwear, tracksuits, shorts and voluminous shapes with an injection of ruffles, glitter and sequins do not look tribal.
Photos credits: Nowfashion 
Photo credits: Nowfashion 
 

Photo: Portia Hunt
Sibling London designers Cozette McCreery and Sid Bryan were inspired by Catalan architect Gaudi;  note particularly the reference to mosaic tiles as one would find in Park Güell in Barcelona.

But this season the European connection also extended to the to-die-for footwear from Portuguese brand Freakloset, which has used the opportunity to showcase their premium classic yet timeless vibrant footwear to the UK market.
Photo: Portia Hunt
Introducing their unique bespoke customization system, Freakloset created men and women footwear tailored around the designs and colours of Siblings catwalk show at London Fashion Week Men's during which Sibling presented both their men's and women's ranges in the same show.
“SIBLING loved working with Freakloset because their brand values are the same as ours, especially twisting classics and a playful use of colour. Plus, it’s great fun designing your own footwear! You can make something totally individual to you (in our case navy and red uppers and backs with white or red soles working with our AW17 colour pallet) or order matching shoes as Sid and I did”, said Cozette McCreery, Director of SIBLING.
Photo Credits: NowFashion

Launched on May 29th 2008, Sibling has won many accolades over the years, including Newgen Men and Women, Fashion Forward for Menswear and the first Dulux Colour Award: Best Use Of Colour In Fashion & Beauty. Sibling were also the European representatives for WOOLMARK in 2014 and continue to act as ambassadors through WOOLMARK and Wool Modern.

Collectively as Sibling, the designers have worked with: Robert Clergerie, Smiley, Swarovski, Barbie, Fashionary, G shock, Baby G, Cassette Playa, Lulu & Co, Oxbow, Tween, Fred Perry, Studio Voltaire, Topman, Topshop, Jacob’s and PUMA.

As for Freakloset, the young brand was founded in 2016 by 26-year-old Portuguese designer Joana Lemos, who immediately focused on the globalization of the brand, expanding to several markets. Freakloset shoes are now also available in stores in Lisbon and Rotterdam, and online all over the world through the brand's website.
Photo: Portia Hunt
The Derby, Monk, Ankle Boot, Chelsea Boot and Loafer are some of the models available for sale online and can be fully customizable in minutes thanks to the advanced 3D software that lets you choose different colors of leather, fabric, sole and laces, for a multitude of options that can adapt to each and everyone's style.

Produced in Portugal, all Freakloset shoes are handmade, one by one, using innovative confection techniques that, alongside more than 60 years of experience of a team of craftsmen.

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