Continuously evolving, Première Vision Paris will feature a number of new areas come this September.
For one is the UPPER JEANSWEAR which will demonstrate one of the inter-show synergy initiatives at this September event. I look forward to be viewing these new developments. As jeans and denim wear continue to be an important part of today's fashion and lifestyle, this special emphasis will be jeanswear in the context of creative fashion.
According to the organisers, UPPER JEANSWEAR aims to expand the fair's jeanswear offer thanks to a multi-business-activity offer adapted
to the needs of fashion brands. Located in the North of Hall 6 at the
intersection of Première Vision Fabrics and Première Vision Manufacturing, this
new zone provides a cross-section of the know-hows presented at both shows.
The
denim weavers at Première Vision Fabrics that were already present at Wash
& Dye are joined by clothing manufacturers and launderers from Première
Vision Manufacturing.
Organisers say the new link-up will offer solutions to fashion brands that want to integrate jeans or over-dyed items into their collections. UPPER JEANSWEAR primarily targets ready-to-wear brands, with a mostly «fashion» denim offer.
At the heart of the UPPER JEANSWEAR area, visitors will discover an artistic outlook on functionality and decoration for jeans: a poetic collaboration between the Atelier Jean-Pierre Ollier and Spanish weaver Royo. On this occasion, Royo will present its original and modern denim - the «denim of tomorrow» - which will be elaborated, finished and poeticised by the Atelier Jean-Pierre Ollier. On presentation will be hybrids as well, as jeanswear will be shown to combine fluidity and tailoring, femininity and masculinity, craftsmanship and industry, forming new bridges between couture and jeanswear. Pockets, sleeves, folds, necklines, collars, the outer envelope - these are all elements lifting jeans to a new level and pushing boundaries.
Organisers say the new link-up will offer solutions to fashion brands that want to integrate jeans or over-dyed items into their collections. UPPER JEANSWEAR primarily targets ready-to-wear brands, with a mostly «fashion» denim offer.
At the heart of the UPPER JEANSWEAR area, visitors will discover an artistic outlook on functionality and decoration for jeans: a poetic collaboration between the Atelier Jean-Pierre Ollier and Spanish weaver Royo. On this occasion, Royo will present its original and modern denim - the «denim of tomorrow» - which will be elaborated, finished and poeticised by the Atelier Jean-Pierre Ollier. On presentation will be hybrids as well, as jeanswear will be shown to combine fluidity and tailoring, femininity and masculinity, craftsmanship and industry, forming new bridges between couture and jeanswear. Pockets, sleeves, folds, necklines, collars, the outer envelope - these are all elements lifting jeans to a new level and pushing boundaries.
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