Brendan Freeman capturing 50 faces of London Style at Westfield Pop-up Portrait Studio Saturday 12th September

Portrait studio: 12th September, 2015 (12pm - 6:30pm) – Westfield London

Exhibition: 2 – 4 October, 2015 (8am - 6:30pm) – Soho Square

Calling all fashionistas, style mavens and trend eccentrics! On this Saturday 12th September, Westfield (one of London's favourite shopping destinations) will be teaming-up with London fashion photographer, Brendan Freeman, to host a one-day portraiture photographic studio to capture the individual style of Londoners, which will later appear in a pop-up exhibition.

To celebrate the launch of autumn/winter fashion, Westfield will be giving members of the public the unique opportunity to drop-in and be photographed by renowned photographer Brendan Freeman and receive a printed professional portrait.

Westfield will then bring all the portraits to life in a vibrant public exhibition celebrating individual style at Soho Square (2nd - 4th October). All those who took part will be invited to come along and see their photo beautifully exhibited.  

The exhibition will be called "50 faces of individual style."

At the pop-up studio, each sitter will chose a word or words that sum up their individual style which will feature in the shot. After being snapped by Brendan, participants will be given an ‘Individual Style’ goody bag, filled with fashion and beauty giveaways.  Pictures shown here are from Westfield's AW15 Campaign by Brendan Freeman.

For model hopefuls, they will have the chance to be scouted by established casting agency, Models1 whose representatives will be onsite reviewing each portrait to sign any potential new talent to their books!  Exciting!

Myf Ryan, Westfield’s Marketing Director - UK & Europe, comments: “London is the epicentre of individual style. Walking through Westfield London and Westfield Stratford City, individuality is apparent through the vast fashion retail mix available and the varied style of our customers. With this in mind, we wanted to create a multi-dimensional campaign that our consumers could relate to by celebrating unique and distinctive style. ”