New brand of luxury British trainer - Neon - is now officially
launched with a Kick Starter campaign. The brand had a soft launch at the Scoop International fair in London in January this year, and now fashionistas and trend leaders can head to the on-line
campaign (by clicking HERE) to pledge and reserve their own pair of NEONs
before the trainers go on retail sale in October.
A select number of NEONs, in all of the
colours of the debut collection, are on offer, as well as the limited edition, gold ‘Magic Dust’ NEONs (these will also be
available on the website from launch but for a limited time only.) Finally, the campaign will also incorporate
the opportunity to order men’s NEONs in 3 key colours, again not something that
will retail in October.
Neon caught my eye at Scoop because of its stylish design
for a trainer, and also unique colour concept that the entire shoe, including
the wedge, is a single block colour using sumptuous leathers throughout. Very much on trend, its autumn/winter collection features a range
of rich colours as well as metallic options. You're spoiled for choice.
Stylish design aside, these luxury trainers are also manufactured here in the UK, each pair is made to order and the Kick Starter
campaign is the first step to getting production under way. The Northampton-based, family-run factory
that manufactures NEONs is one of the oldest shoe factories in the UK, dating
back to 1908. On the NEON website you
can follow how trainers are produced by true artisans and are a tribute to
quality UK manufacturing.
Head designer and managing director at NEON, Sarah-Jayne Newey, comments: “The time is almost here to launch the ‘Our Girl Rules The City’ debut collection to the public and we’re very excited. We’ve had excellent feedback so far and we’re confident that our luxury, British, one-colour trainers will be a huge success across the board.
“We decided to start with a Kick Starter campaign as a way to get production going with one big push. All of our trainers are made to order in our Northampton factory and it’s important for us to start production off with a big order and really get the factory going with NEON. We’ve had fantastic support so far and the campaign is also another way for us to give back to our supporters. The campaign will see our debut collection available at a lower than retail cost, as well as a limited edition skin on offer and a limited edition menswear option.”
The debut collection will launch on the NEON website in mid-October.
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