Canon and Stella McCartney unveil limited edition camera bag collaboration

Canon and Stella McCartney have unveiled the limited edition Linda camera bag, named after Stella’s mother and specially designed for the Canon EOS 100D White.  The special design collaboration between Canon and Stella McCartney was presented last night at the launch of the 2014 London Stella McCartney Green Carpet Collection during London Fashion Week at a certified sustainable event co-hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour. The limited edition camera bag was presented alongside the designer’s exclusive sustainable evening capsule collection. 

True to Stella McCartney’s vegetarian philosophy, the Linda camera bag is said to be completely cruelty free, crafted with an innovative Eco Alter Nappa leather alternative which uses natural vegetable oil coating that is less harmful to the environment. The box shaped bag in a colour combination of matte neutral tones and metallic finish has been custom designed to house the Canon EOS 100D White, the world’s smallest DSLR camera. The chic EOS 100D is the perfect camera for those looking to explore the world of photography, whatever their skill level. 

The camera bag also doubles as a sophisticated everyday handbag featuring an adjustable strap to be worn either over the shoulder or as a handheld tote.

A limited run of 1,000 bags will be produced and will only be available as a special package with the EOS 100D White. Within the UK, the package will be available from Harrods and Selfridges for £1,200.

Stella McCartney said, “Growing up with a mother and a sister who are photographers, I have fond memories of them pulling out cameras from their bags snapping and capturing moments. It was a no brainer to create a bag for this brilliant Canon camera, because it was really exciting to design something fashionable and stylish that encourages people to take photographs.”

Susie Donaldson, Marketing Director at Canon UK and Ireland said, “Photography and fashion have always gone hand-in-hand, with beautiful, evocative imagery at the heart of Fashion Week.”