Early this year, world colour authority Pantone announced that a purplish violet colour called Radiant Orchid was to be the key colour of 2014.
Then it was all changed thanks to the unique exhibition of Vincent Van Gogh’s famous Sunflowers at the National Gallery in London and made sunny Yellow the most-sought after
colour this Spring.
Now HRH The Duchess of Cambridge has made it official having
been sporting yellow dresses on her recent 19-day official visit to New Zealand and Australia with her hubby The Duke – Prince William, and with baby Prince
George in tow.
According to eBay, one of the world’s largest marketplaces, the Duchess has triggered a frenzy shopping spree of yellow dresses on its UK site to almost double during the royal family's visit down under.
eBay reported a staggering 95%* rise in sales of yellow dresses. In addition, sales of both floral (+94%)** and green dresses (+88%)*** spiked hugely overnight from the moment Kate was pictured wearing these styles during the tour.
eBay spokesperson, Laura Wilkinson-Rea comments, “The
Duchess of Cambridge’s wardrobe undeniably affects what’s in when it comes to
style-hunting on eBay, with sales consistently skyrocketing after she is
photographed in the latest trend. From dresses to must-have accessories, there
are loads of brand new items on eBay.co.uk for your yellow fashion fix.”
*eBay internal data: Period of 16th – 20th April 2014
**eBay internal data: Period of 19th – 20th April 2014
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