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| Superdry AW 2014 |
The British brand Superdry
known for its authentic and vintage inspired logos on applique Tees and fleeces,
hoodies and granddad tops, lumberjack shirts, denim jeans, quilted jackets and
mountaineer inspired parkas, has launched a Premium line which delivers modern cuts and clever detailing.
Superdry Premium draws together targeted collaborations with
home-grown designs and luxurious limited-edition lines that celebrate heritage
and design.
The Superdry + Timony Everest Sebiro collections showcase men
and women lines that draw from tradition.
Note the opulent detailing that upscale casual classics with bespoke beading,
sequin embellishments.
While still reeling from their fashion show held earlier in
the year during London Collections: Men, Superdry launched its Premium Lounge in
the lower ground floor level of their flagship store in London’s Regent Street,
the new home to their Superdry+Timothy Everest tailoring and the Premium
Collection.
The Art Deco lounge was
built in 1929 and was originally a barber shop.
The elegant space has been restored to reflect the opulent feel of the
Premium Collection.
James Holder, Brand and Design Director, comments,"This unique space, which is steeped in heritage features, reflects the quality and timeless design of Superdry's luxurious, limited edition lines."
In addition to the Premium Lounge, the Premium Collection is also found in selected stores and on the Superdry website.
All photos by Lucia Carpio for My Fashion Connect.
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