If you haven't got tickets to see Topshop's Unique catwalk
show during London Fashion Week (to start on 14th Februry), don't despair. Topshop will be live-streaming from the Tate
Modern's Turbine Hall and give shoppers at their flagship Oxford Circus store a
telepresence experience.
Topshop has partnered with 3D agency Inition to create the
experience, while announcing that participants will wear specially commissioned
head-sets to enter the 360 degree virtual world which will incorporate live
feeds from the catwalk show, backstage and VIP arrivals.
Each participant will also be able to look around at the
models walking down the runway and the celebrities they will be sat next to.
Playing on the animal themed collection, shoppers in the virtual world will
also see crows flying around the space and landing at their feet.
Sir Philip Green, owner, Arcadia Group said: “The TopshopUnique show is going from strength to strength; not only in terms of the
collection but also in how we share this with our customers at home and in our
stores, giving them an up to the minute runway show experience.
“This season’s live stream in virtual reality between two
iconic London destinations, the Tate Modern and our Flagship store in Oxford
Circus takes the idea of the traditional fashion show to a new dimension, as we
continually look for new ways to engage, excite and involve our customers.”
The Topshop virtual experience will be available to customers on 16, 17 and 18 of February during store hours.
Click here to learn more.
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