Monday 3 February 2014

British designer Orla Kiely's first shoe designs for Clarks - Fun and Stylish!

Orla Kiely and Clarks -two great British names have come together to produce some of the most desirable footwear for this Spring.  Ever since the six styles in the capsule collection were previewed last September, I couldn’t wait for them to be properly launched as they are this week, and get my hands on them.
Orla Kiely’s well-known for her iconic prints and for this, her first ever footwear collaboration for Clarks, the Queen-of-Prints designer shows off her love for pattern, colour, texture and rhythm, throughout the range, incorporating the colours iconic of her collections - green, mustard, navy and red colourways, with a real sense of sophisticated, stylish fun, with a good mix of influences from the 60s and 70s.

Among the styles is one featuring a high-block heel with platform, two beautifully feminine mid-block heels, an elegant mid-wedge, a sling-back with oversized buckle detail and a fabulous sling-back Mary Jane. 
Note the attention to detail and the play with colour-blocking.

Orla Kiely comments: “I always wanted to design a footwear collection and for me Clarks was a very natural fit - particularly with their world renowned heritage and quality. Starting out from my original collection of bags and ready-to-wear, to the current wider lifestyle range I’m really proud of, it’s brilliant to now be able to add a stand-out shoe range to complete this. We worked closely with the amazing Clarks team to create our vision and I can’t wait to see women worldwide wearing them!”
Alison Sudbury, Head of Marketing at Clarks, UK and ROI comments: “Working with Orla and her team has been an absolute pleasure – particularly to deliver her first ever footwear collection. We are incredibly proud of how the styles reflect Clarks’ mantra of Effortless British Style; with a twist on Kiely’s iconic prints, colours and vintage design influences, combined with the recognisable quality of both brands. With an eye for what women truly women in design, I look forward to watching these hit the shelves and subsequently fly out of stores!”

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