Trade Fair: Pure London x JATC to launch in February 2024; coinciding with Scoop London

Pure London, the fashion trade fair in the UK, has revealed its collaboration with Just Around The Corner (JATC) starting from February 2024. This partnership will give rise to "Pure London x JATC," a new venture falling within the retail division of Hyve, the parent company.

Scheduled for 11th to 13th February 2024 at Olympia London, the inaugural joint event aims to provide buyers with an enriched experience. Expect a dynamic showcase featuring an expanded array of visionary fashion designers and brands, according to the event organizers.

Pure London July 2023 at Kensington Olympia, London.
Photo: Lucia Carpio

This new collaboration aims to streamline and enhance the experience for fashion professionals, buyers, and press—both local and international. Rather than navigating between separate venues, attendees can now access both events in a single location, saving valuable time and effort compared to previous fairs. The coinciding Scoop International London fair, focused on premium fashion, will also be hosted at Olympia West within the same exhibition pavilion.

Experts within the industry view this partnership as a rising trend, where competing trade events join forces to create a more robust fair. This strategic move comes in response to the intensifying competition within the market and also addresses the economic implications stemming from the post-pandemic landscape. A similar merging trend was observed earlier this month when Copenhagen International Fashion Fair merged with the Danish fair Revolver.

The July 2023 edition of PURE London held at Olympia in Kensington showcased a more compact arrangement. In contrast, the upcoming Pure London x JATC event in February 2024 will present a meticulously curated assortment of over 300 brands, including emerging designers.

Gloria Sandrucci, the event director of Pure London x JATC, expressed in a statement that this inaugural joint fair signifies a milestone in the history of these two fashion exhibitions. The driving force behind this collaboration is the shared vision to simplify and enhance the buying experience for purchasers.

She emphasized that Pure London's mission is to evolve into Europe's most captivating and diverse fashion celebration, offering a curated selection of brands, trustworthy trend insights, transformative business prospects, all while championing sustainability. By uniting with JATC and leveraging Pure London's 25-year legacy, the combined teams can pool their expertise, resources, and networks to create the preeminent fashion trade show experience. This unified approach addresses the needs of buyers and delivers the ultimate collection of brands under the iconic roof of Olympia London, said Ms Sandrucci.

Trade show: PURE LONDON delivered successful July 2023 edition at Olympia London

PURE London took place from July 16- 18 2023 at Olympia London in Kensington, concurringly with SCOOP fashion fair around the corner, welcomed fashion and accessory buyers from major retailers, shops and boutiques from London, across the country and various international markets.

PURE, which this season focused on the Spring - Summer 2024 season, provided three days of trend-led fashion and educational content through catwalk shows, talk events and inspirational trend presentations.  By staging a new more open layout with a nature-verse theme, the show felt more compact and user friendly for visitors to preview the latest on offer from some 220 companies and brands, covering women's wear, accessories, footwear, jewellery and sustainable fashion and products.

Event Director at Pure London, Gloria Sandrucci placed the focus this season on newness. This thread ran through the show which presented a new look and edited layout, welcomed a host of exciting new international brands, celebrated the return of UK retail stalwarts, showcased the new POP destination which proved popular with buyers and, as part of the new collaboration with Graduate Fashion Week, placed graduate designs on the Pure London catwalk. Pure London’s SS24 overarching theme Nature-verse carried across the show’s content, brands, and styling and gave the show a fresh and vibrant personality. 

Jayley

According to the organisers, Pure London attracted buyers and retailers from the likes of John Lewis, ASOS, Galeries Lafayette, Anthropologie, McElhinneys, Monsoon, Jules B, Cavells, Pamela Schiffer, Morley Stores, Maison et Vie, Jessimara, Bob and Ted, Gerrards Fashion and Sister, to name a few.

Fashion, hand-made bag and accessories - Made in Sicily.

Cecile Massabie and Catherine Gomez from the Paris department store Galeries Lafayette said, “We have found some great brands at Pure London - We loved Babachic Bags from India, they were very cool. Sorbet swimwear was great. We found some lovely and great quality dresses in Chico Soleil.”

G.W.D.

Bimbola Akinloye from ASOS said, “I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.” 

Wendy Farlow from Appleby & Shaw in Shropshire said, “I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavaletti at the show, every brand is looking great.” 

 #TOGETHERBAND by BOTTLETOP

Another focus of Pure London has been to continue to draw attention to Sustainability, one of the biggest challenges facing the industry.  Priding itself as an entirely unique feature of Pure London, the Sustainable destination showcases a carefully curated selection of environmentally conscious exhibitors leading the way in addressing their environmental and social impact and for the first time this season supported by #TOGETHERBAND by BOTTLETOP, the Sustainability Hub that offered retailers advice and access to the Independent Retailers Sustainability toolkit and the content programme delivered educational seminars and panel discussions.

Doué 

Sustainability consultant and RETHINK Retail Top Influencer 2023, Steve Lister presented his talk on "Sustainable Success: Empowering Small Independent Businesses with Strategic Sustainability".  Having worked with brands like Tommy Hilfiger, Levi’s, Nike, Calvin Klein and Adidas, Lister emphasised the importance of acting now, ‘Sustainability is now a global focus. We’re entering a new era of Conscious Capitalism where sustainability strategies and metrics add value to businesses of any size. The UN’s SDG’s are more important than ever and can be used to create a framework strategy for any retailer of any size. There are 6 key pillars to consider when strategizing these; Store Design, Sustainable Materials, Supply Chain Partners, Product Manufacturing, Packaging and Logistics and End of Use Recycling. It’s worth noting that 80% of the environmental impact of a product is determined at the early design stage so understanding the full circularity of your business is imperative to implementing a strategy for change.” 

Phoebe Potter
Edingburgh College of Arts
Graduate Fashion Week

Event Director Sandrucci added, “I have been blown away by the overwhelmingly positive response from buyers this season, commenting on the amazing new brands and the added extras you get when visiting Pure London – the catwalk, the information on trends and the line-up of speakers.” 

This positivity was echoed from exhibitors across the show floor.  Sarah Jemirifo Founder of Hydration London said, “This is our first trade show, we only launched three months ago. We've got an established customer base in Dubai and London already but to come here and tell our brand's story is amazing, the opportunities have been endless, from magazine placements to networking and getting our name out there. Our traffic has been amazing, our designs stand out so people double-take as they walk past, and we've been approached by quite big brands like ASOS. The response has been overwhelming, and our expectations have been exceeded.” 

Ines Martinez from Vilagallo said, “It has been a really good and very busy show for us, Monday particularly was amazing!  We love our location right at the front of the show attracting a lot of attention and we have found great new customers.”  Palladio, fashion agents for Vilagallo among other brands showing at Pure London shared this enthusiasm and Millie Vickers commented, “Pure London is good for us because it really suits the collections that we bring. We have seen a lot of Irish customers here and we know there are buyers who do all their buying here at Pure London.” 

Paisi / Style that never ends

Paola Noguera from Casa de Coco said, “This is my first trade show ever and it’s been really interesting. My goal was to get 10 to 20 strong leads and we’ve hit our target, so I’m happy. The organisers have been very helpful and accommodating, they’ve checked on me several times a day, with it being my first time doing a show which was amazing. I will attend again, you can see the fruits of it, those connections are the only way you’re going to branch out.” 

Melissa Oosterwolde CEO of Melissa Oosterwolde said, “This is my first time exhibiting in the UK! I did my research and discovered Pure London is really the place to be to break into the UK market! The show has exceeded our expectations as we’ve been approached by retailers from Ireland, Scotland and America, and made orders! I would say that the Netherlands trade shows have more European retailers, whereas here it is far more international.” 

BEAUUT / MARYISA

Paul Darling Woods, Director of Pink Lemons said, “This is the first trade show since the pandemic and being back has been great!  We are right at the entrance which has been fantastic as people come straight to us. This is our most successful show ever, we’ve made a lot of orders, spoke with a lot of old clients and new, big retailers.” 

Shelly Herring from Another Sunday said, “We launched nine months ago, so Pure London was our first trade show in February, and we have returned this season. We’ve received orders from current customers and brought new customers on board which is amazing. We have also been approached by other brands for collaborations which is exciting.” 

Malaika Ewande Founder of Vesuvius
Photo from PURE London

George W. Davies

On the Pure London catwalk, Trend Forecaster, Malaika Ewande Founder of Vesuvius introduced four key SS24 trends to buyers, Tech Artistry, Romantic Wanderer, Soothing Luxury and Freaks & Geeks. Powered by the birth of a new digital landscape, Tech Artistry brings together neo-machina and nature-verse. Colours here combine neon pops of yellow and pink, with vibrant metallics in gold and lilac with green tones rooted in nature.

Romantic Wanderer, the ultimate antithesis to Tech Artistry, brings a dreamy romantic character in her feminine era. Built from culture and embedded in empathy and respect, Romantic Wanderer is very compassionate, and calm; a new form of luxury that’s welcoming, looking for taste in tenderness. Colours here eschew traditional pinks and opt for bright coral, moss greens, rich burgundies, tonal greys and pops of blue hues that can be styled together for an elegant luxury.

Soothing Luxury is a celebration of muted taste; smooth and geometric this trend is about quality. Taking inspiration from brutalists and architecture, colours combine copper and gold textures with elemental shades of stone grey, green and browns. Quiet Luxury translates into codes of essential minimalism.

The final trend, Freaks & Geeks is one of the most important trends in the industry right now, that isn’t going anywhere fast. A social trend, Freaks & Geeks is a celebration of identity and individuality, not just visual but cultural. Cemented in the joyful, the colour range is primaries of Red, Cobalt, and Yellow are contrasted with Pinks and Mint Green. There are no rules in this trend, it’s creative but care-free.

Olivia Pinnock, Pure London’s Sustainability Ambassador chaired a panel on circular fashion joined by Cameron Saul CEO & Creative Director BOTTLETOP & #TOGETHERBAND and Harriet Saywood-Bellisario Founder & Designer Saywood. Cameron Saul said, “The fragility of our planet has touched each of us personally.  So how can we use the incredible power of the industry to transform how we use fashion and how can we be innovative and creative or regenerative in the materials that we use.” Harriet Saywood expressed her belief that brands need to take ownership of a product throughout its entire life span, starting with how materials are sourced, to being designed ethically and with longevity to ensuring that at each stage thought is put into repairing, and repurposing and ensuring any waste material is put to use by others in the community. 

Pure London will return to Olympia in Kensington, London, on the 11-13 February 2024.

All photos by Lucia Carpio unless otherwise stated.

Trade fair: Romanian designer brands return to Pure London July 16 - 18 2023

Romanian fashion, textiles, footwear and jewellery industries have been making their mark on the international fashion scene due to its rich history of high quality craftsmanship, and their knack for blending traditional and contemporary influences.  In recent years, the country's industries and designers have gained recognition for their innovation and workmanship, contributing immensely to the country's economy. 

HAMZA

Now Pure London, the trade fair for fashion to take place July 16-18 2023 at Olympia Kensington, will once again see a delegation of Romanian companies participating, under the auspices of the Romanian Contemporary Jewellery Association (FRDVA).

Organisers say the Romanian delegation consists of 24 fashion, footwear and jewellery brands, including Bizar Concept, Carolina D, CHIC, Nissa, Desire Avenue, Maoro, Concept Nature, Ginette, HAIART, Hamza, Inga Valerie, Fena, Leonard Collection, Les Waves, Mark-Off, Monarh, MYSIMPLICATED, Narru, Diana Cojocaru, Nissa, Paisi, Papucei, Colloris and Stada Boutique.   

HAIART from Romania

Ligia Stan President of the FRDVA says, “2015 was the first-year Romanian fashion designers attended (the) international fashion exhibition Pure London. And since then, it has been quite a journey!  

"The UK market has always been attractive for the Romanian fashion designers who have been exhibiting in Paris, New York, Dubai, Shanghai, Amsterdam and all around the world and it was about time they entered the UK market.  The UK market has a steady growth every year, provides consistent revenue and most important once you have managed to form a customer base, they will more than likely become loyal customers. Even since our first exhibition at Pure London we have had success because Romanian designers are very creative, have cutting edge design products, fair prices and consistency and Pure London was the perfect place to show this to the world.”

Representing the diversity of the Romanian fashion industry Pure London will host sustainable luxury fashion brand Hamza with a collection crafted from organic cotton utilizing sustainable production. Chic by Vali Cioban will present a dramatic collection with its roots in costume design for the Opera. 

LEE WAVES

HAIART is known for its an eye-catching jewellery collection made from brightly coloured leather, while Diana Cojocaru's porcelain jewellery is sculptural, inspired by nature and beautifully feminine.

Les Waves swimwear is dedicated to surfing, using mainly recycled materials and is "effortlessly cool."   

Designed and produced in the North-East of Romania, Papucei celebrates the region’s expertise in footwear with high quality shoes steeped in style. 

MONARH

Gloria Sandrucci, Event Director at Pure London says, “I am thrilled that Pure London continue to partner with The Romanian Contemporary Jewellery Association to showcase the creativity and expertise of Romanian design. The length of the partnership is testament to the talent and appeal that Romanian designs have in the UK market, and we are confident that July will be another successful show for them and our visiting buyers.”

All images from Pure London, to take place in Kensington Olympia in London, 16-18 July 2023.

Trade fair: Pure London champions UK Fashion this July

UK retail stalwarts as well as new and celebrated brands will be among the diverse showcase of British brands that will take part in the Pure London fashion trade fair slated for July 16th-18th 2023 at the iconic Olympia London in Kensington. 

Billed as the UK’s largest Festival of Fashion and a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, Pure London plays a crucial role in fostering business growth, facilitating collaborations, and helping trade visitors to stay updated with the latest trends and advancements in the fashion industry.

GWD

The UK is the third largest apparel and footwear market worldwide with a market size of approximately £58 billion, according to UKFT report - Compendium of Industry Statistics and Analysis. It highlighted that there were 34,045 businesses operating in the UK fashion and textile sector in 2020, across retail, wholesale and manufacturing. Of these, 16,965 were retailers, 8,825 were wholesalers and 8,245 manufacturers.  

Such is the huge influence of the UK market on global fashion that includes trend leaders, design experts and sustainability innovators.  The July edition of Pure London will be a valuable source for UK brands that will demonstrate the strengths of British design and style.

Among the exhibitors is quintessentially British lifestyle brand Joules which returns to Pure London after nearly a decade of absence from the show and GWD the latest brand from retail legend George Davies.  

Nova Of London

Other British brands include Lily & Me, One Hundred Stars, ONJENU, Mirla Bearne, Nova Of London and Pink Lemons.

Premium lifestyle brand Joules was established almost three decades ago. Known for classic styles designed for an outdoor lifestyle that reference contemporary twists and unique prints, it has been a favourite of high streets and premium department stores across the UK. Tom Joule, Chief Brand Officer at Joules says "We’re thrilled to be returning to Pure London and reconnecting with our industry peers and valued partners. We’re looking forward to sharing our passion for British design and captivating attendees with our Spring Summer 24 range, which was truly built with our customer in mind and feels like a fresh move-on from previous seasons."

The GWD brand includes womenswear and children's wear and follows George Davies' signature mix of occasionwear and smart-casual attire.  Characterised by attention to detail, pieces feature beautiful embellishments, intricate lace designs and subtle trims paired with bold prints and vibrant colours. 

Returning to Pure London for a second season, GWD is the latest collection from the iconic retailer George Davies renowned for transforming the landscape of UK retail over his illustrious career by launching Next, George at ASDA and PER UNA at Marks & Spencer.  

Ethical fashion brand, Mirla Beane, aims to champion the next generation of designers and local makers empowering them to create sustainable fashion that is design-led, sophisticated and beautiful.  Inspired by nature the modern range features strong pops of colour, bold prints, ballooning sleeves, and curving seams creating a style driven and feel-good collection.  Sustainable lifestyle brand, Pink Lemons, is inspired by harmoniously blending the Cornish lifestyle with a love of traditional Indian fabrics and prints.  Traditional printing techniques in colours that range from muted to bold adorn vintage and recycled fabrics to create a beautiful and feminine collection.

One Hundred Stars

Personality filled One Hundred Stars returns to Pure London this season with a timeless collection that takes inspiration from classical and historical designs.

ONJENU was created out of a love of print, colour and femininity and references the iconic fashion of the 50s, 60s and 70s.  while Nova of London will showcase a one-stop-shop collection with distinctive style and a mix of innovative and wearable designs that are on-trend and affordable. 

 Gloucestershire born, Lily & Me, is famous for beautiful prints and easy wear styles that are inspired by arts, crafts and the natural world and will present a joyful and colour-filled collection.

Gloria Sandrucci, Event Director at Pure London says, “We are excited to welcome so many amazing brands from the UK to the July edition of Pure London.  It is fantastic to see UK retail stalwarts such as Joules and George Davies choose Pure London to showcase their collections. The UK fashion market is truly diverse and showcases the best of British style, design innovation, and heritage.  Buyers and visitors to Pure London will find authentic brands with exciting collections.”

Pure London provides an international platform to hundreds of collections and brands, shaping trends, leading the conversation on sustainable, circular and responsible fashion, and providing industry leading educational seminars and content to thousands of buyers. 

Trade Fair: George Davies To Headline Pure London Content Programme in July

by Staff Writer

UK retail legend George Davies will be a keynote speaker at the PURE London* international fashion trade fair this July, the organisers has announced.  The event will take place at the iconic Olympia in London's Kensington July 16-18 2023. 

George Davies
Photo from PURE London

Known in the industry as a master of the retail world with a career that spans more than four decades, Davies is widely acknowledged as the most successful fashion innovator and designer of his time and is renowned for revolutionising the British high-street. 

Davies is credited with creating three of the UK’s most successful fashion businesses, NEXT, George at Asda and PER UNA at Marks &Spencer. Davies paved the way for many brands to flourish by transforming the retail landscape.  His latest venture is the GWD brand which was launched to the UK at Pure London in February earlier this year.

At his talk session, Davies will be joined on the Pure London catwalk by prolific trade journalist and author Eric Musgrave, formerly Editorial Director for Drapers magazine, Founder of FHM and CEO of The UK Fashion & Textile Association.  Musgrave has written for many of the most respected newspapers and magazines in the UK and abroad and published his own coffee table book, Sharp Suits.  

Davies and Musgrave have a long-standing friendship within the fashion industry setting Musgrave as the perfect partner for this not to be missed interview with Davies discussing his career, his thoughts on the UK fashion market today, the future of UK retail and more.

Davies will also be showcasing the latest collection from his contemporary fashion brand GWD as a Pure London exhibitor. A feminine collection that includes Davies’ signature mix of occasionwear and smart-casual attire the collection includes fine embellishments, intricate lace designs and beautiful trims, bold prints and vibrant colours.

Gloria Sandrucci, Event Director at Pure London says, “We are incredibly excited to welcome such an icon of the retail industry to Pure London.  Davies keynote will not only look back on his hugely successful career and the impact he has had on the UK fashion market but also address the future of fashion and the challenges facing brands and retailers today. The next edition of Pure London in July aims to deliver many insightful conversations and we look forward to revealing more details of our content programme and fantastic line-up of speakers.”

 The upcoming edition of Pure London will take place at Kensington Olympia in London, 16-18 July 2023. 

* Pure London provides a global platform for international womenswear, accessory and shoe brands and designers to meet with the UK buyers, agents and showrooms and is held twice a year to showcase the best of the season’s must-have collections, latest trends, and exclusive business insights from around the world.

Pure London to take place at Olympia London - July 17 - 19 2022

Pure London is back to the iconic Olympia London venue in Kensington from 17-19th July 2022.

Organisers say 2022 marks an exciting time for the trade fair for fashion and accessories, featuring hundreds of coveted designer collectionss, covering a wide range of products, from Womenswear, Footwear, Accessories, Pure Jewel (including fine and precious jewellery) and Pure Origin, while a new section called Pure Lab will be introduced.

Featuring more than 200 luxe labels lined up to showcase their products, the fair will see launches from various brands, including One Hundred Stars, Brodie Cashmere, Onjenu, Meraki Beach, Jayley, Alpe and Lily & Me. 

The programme will include catwalk presentations, as well as seminars for visitors to gain insights and learn about upcoming trends from the UK's leading fashion experts.

Scoop X Pure at The Truman Brewery in London showcased joyful colours; Pure London returns in July

While there is a scent of Spring in the air, with sightings of early daffodils, crocuses and snowdrops dotting on green grass in parks around London, the contemporary womenswear labels on show at the Scoop X Pure trade fair - held 8 – 10 February at The Truman Brewery on Brick Lane - showcased joyful colours to match the optimistic seasonal mood. 

Cocoa Cashmere

If the bustling aisles were anything, they signaled the trade fair industry is returning to normal.  

It was encouraging to see a wide range of UK, London and international premium ready-to-wear women’s collections and accessory labels on offer, including established and newcomers, greeted trade visitors and buyers with enticing designs.

Jayley

Karen Mabon

Freedom Moses

Nizhoni.es

Quinton Chadwick 

Meanwhile, the international Pure London  show has announced it is returning to Olympia London in Kensington on 17-19 July 2022,  its first event since being put on hold due to the pandemic. For the past two seasons the show was combined on a much smaller scale with Scoop.

Pure London July 2019
by Lucia Carpio

This July Pure will be on its own, featuring five segments - womenswear, footwear and accessories, Pure Lab, and Pure Origin, plus a new stand-alone Pure Jewel, an exclusive area specifically for fine and precious jewellery.

All photos at Scoop X Pure 2022 by Lucia Carpio 

Scoop X Pure to take place September 2021

It has been a tough year for trade fair and event organisers.  And although things are about to turn for the better hopefully with the availability of viable vaccines, it may be fair to expect that it will be some months before we can see things going back to normality.

It is understandable that show organisers will face the challenges ahead by concentrating their commitment and efforts on fewer events to ensure a better success.

So it is welcome news that Hyve Group, the organisers of Scoop and Pure London, have announced that the two leading London fashion trade fairs will unite as one event in September 2021.

While the two shows will run as a virtual forum - Fashion Together - on 23rd February 2021, Scoop X Pure as a concept show is scheduled to take place on 12th-14th September 2021 and will be held at the iconic Saatchi Gallery, with Scoop founder and MD, Karen Radley, taking up the role as curator.  

Scoop X Pure will showcase a highly edited line up of fashion, home and lifestyle collections

A carefully curated menswear line-up will feature at the show

The joint London event is designed to offer an exclusive and safe buying experience in September 2021, according to Hyve, showcasing the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters.

Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international designers as well as a selected edit of home and lifestyle products.

Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a men’s and womenswear offering.

Founder and Managing Director of Scoop, Karen Radley says “Scoop and Pure London have coexisted for some time in the UK capital and this is an exciting opportunity to unite the best of both. I am looking forward to welcoming our loyal visitors and exhibitors, as well as many new faces to the Saatchi Gallery for this unique event.”

Pure London Event Director, Gloria Sandrucci continues, “Bringing the Hyve fashion portfolio closer together has been a key strategic priority for the business, and we are delighted to have the opportunity to offer this one of a kind show. We have been listening to our buyers and exhibitors and feel that Scoop X Pure will provide an excellent gateway back into live events following the pandemic, offering a more exclusive and safer buying environment in line with the contemporary fashion calendar.”

ISPO Munich, PURE London and Scoop to go digital in spring 2021

At a time when many European countries are facing a bleak winter of living with the Coronavirus, what is the chance come Summer 2021 for international trade events to proceed with their physical show.  For the time being, it is slim and many plans are on hold.  Ging digital probably is the best solution. 

PURE London 2019 catwalk show.
Photo by Lucia Carpio.

 Here in the UK trade show organiser Hyve Group has announced its Pure London and Scoop shows scheduled to take place in February 2021 have been cancelled due to ongoing Covid-19 disruption.  A digital platform - Fashion Together – will be held instead on 23 February.  

The next physical editions of Pure London and Scoop will be moved to September 12-14  2021.

The Group's trade show Moda in Birmingham has also cancelled, and its next physical edition will now take place September 5-7 September 2021.

ISPO Munich Januanry 2020.

Meanwhile the announcement from the German-based sports business platform ISPO Munich that its next show scheduled for February 1-5 will be held completely online is not so surprising either.  This probably means the organiser Messe München has given up its hope to do a hybrid event – a combination of digital and on-premises events - deemed not feasible at this time.

Klaus Dittrich, the Chairman and CEO of Messe München, explains: “With ISPO Munich Online, we are enabling all customers around the world to participate in the event. At the same time, we can create formats that integrate new target groups. I am sure that in February we will experience an event, which will offer digital industry discussions of the highest caliber.”

ISPO Munich Online will offer the usual benefits of physical events without the luxury of face-to-face contact, allowing “attendants” to find new products and brands and businesses to network.  Organisers say participants can take part in forums and discussions via live streaming and chat rooms.

For the first time, end-consumers will also have the chance to participate digitally and conduct a direct dialogue with the industry. In brand rooms for product presentations, workshops and master classes, brands and companies will have the opportunity to present themselves and engage with sport and outdoor fans throughout the world.

ISPO Open Innovation has already shown this integration works: The approximately 80,000 end-consumers from around 70 countries bring their know-how to the crowdsourcing and market research campaigns – delivering valuable insights and inspiration for new products and ideas to companies all year.

Hyve Fashion cancels London summer events, launches new digital-only forum

While UK lockdown restrictions are gradually easing, marking significant progress for businesses and the economy, trade fair organiser Hyve Fashion has decided to cancel its London fashion events for this summer, namely  Pure London, Pure Origin, Scoop and Jacket Required, due to the current challenging economic climate affected by the Covid-19 pandemic and response to feedback from their visitors and exhibitors.

However the company announced the launch of a brand-new, digital-only forum, Fashion Together, to take place on 1st and 2nd September 2020. This online forum will be open to buyers and brands, offering access to a seminar programme and practical advice designed to educate and inform delegates.

The teams behind the scene are now turning their attention to bringing Pure London, Pure Origin, Scoop and Jacket Required back to the UK capital in time for the AW21/22 editions on 14th – 16th February 2021.

Handwoven fabrics from India's Translate put focus on the age-old art of Ikat

India's Translate focuses on reviving the age-old craft of handwoven Ikat for its apparel and home textile label.

"We aim to transform the trandition handcraft to comfortable, timeless clothing and lifestyle, "

says Translate.

It was exciting to find exhibiting at Pure London in February 2020, the Indian company Translate which showcased its array of Ikat craft techniques are transformed into contemporary fashion.

Co-founders, husband and wife Vickas and Vinita Passary explained that they want to create awareness for India's rich heritage in handcrafted textiles. "We celebrate the craft of Ikat by sustaining the exquisite beauty it inherits through our modern re-interpretation of heritage," she said.  "Our premise that 'hands are the value addition', the materials are passed through several hands to create works that are unique.
Translate was established along with textile artist Mr Chandrasekhar.
The company's aim is to give new lease of life to the Ikat craft techniques by empowering and providing consistent employment to the sixth generation artisanal communities.

Skilled artisans, weavers, designers and many more talented hands are involved in the design studio set up at Translate for creating a wide array of Ikat designs.

Ikat is one of the oldest known patterned textiles in the world, with a history that spans across multiple cultures and is known to have existed in India since the 6th Century.

Photos courtesy of TRANSLATE.

Ikat is a resist dyeing technique used to pattern textiles and the word ‘ikat’ comes from the Malay-Indonesian word for ‘tie’. Traditionally, Ikat were symbols of status, wealth, power and prestige because of the time and intricate skill involved in the weaving process.

With its continuous and sustained effort to work with the Ikat weavers, Translate is able to ensure the craft is kept alive and authentic.

Final day for Scoop International and PURE London

Tuesday February 11th is the final day to view Scoop International at Old Billingsgate Market, London where there 250 collections from designers and brands from the UK and around the world are meeting buyers ...

and over at Kensington Olympia, PURE London is where runway presentations, 1,300 new collections from some 700 brands and 200 global suppliers are on show.

With Dame Zandra Rhodes as keynote speaker and a series of catwalk shows, PURE London off to a good start.

Luxury occasion wear by award winning British designer Matthew O'Brien, one of the 

new fashion brands on show at PURE.

PURE London opened today (Sunday 9 February 2020) at Kensington Olympia with a busy schedule of catwalk shows and a packed programme of seminars and talks, showcasing a exhibitor profile of established, contemporary fashion and emerging brands, covering womenswear, premium, menswear, kidswear, athleisure, footwear and accessories, as well as sustainable fashion, over three days until 11 February.

"Hibernate" is one of the key AW20/21 fashion trends, presented on catwalk at PURE London.

Comforting separates, cocooning shapes, in an array of natural shades.

Neon brights and strong colours among key trends for AW 2020.

Mixed patterns in bold colours mark the Nomad trend.

According to Fashion Portfolio Director Martin Arnold, for this AW2020/21 edition, the show is bringing together the fashion community under a theme of Nomad, "celebrating boundless creativity amidst turbulent political and economic times."

Also held during the same dates is the sourcing show PURE Origin, back for its fifth season, bring the fashion supply chain under one roof.

A highlight on Day One was having the iconic British designer Dame Zandra Rhodes as keynote speaker, celebrating her 50 Years of Fabulous, in conversation with Lauretta Roberts, Editor of The Industry Fashion (as shown in picture above) on the newly created Nomad stage in the National Hall of Olympia London.  Zandra is sporting one of her signature lipstick prints that has gained wide recognition.

Supported with a slide presentation, Zandra offers candid insights for longevity in the industry and highlights crucial moments of her career that include numerous coverage in top magazines and show events.

Over the past 50 years, Zandra has dressed figureheads of the fashion industry, British royalty including Princess Ann and Lady Diana, and Hollywood stars in her signature prints and iconic vibrant patterns and silhouettes in superior-quality fabrics that she is well-known for.

Zandra marked her 50 years in fashion last September with a retrospective exhibition at the Fashion and Textile Museum that she founded, located in Bermondsey, London, and a book "50 Years of Fabulous" published by Yale and a collection for SS2020 entitled "The Jubilee Collection".
Zandra shows no signs of slowing down, announcing a new collaboration with Ikea and working on her AW20 collection to be shown during London Fashion Week.

Photos by Lucia Carpio at PURE London.