Graduate Fashion Week 2025: Debenhams Group named as headline partner

The Graduate Fashion Foundation has named Debenhams Group as the headline partner for Graduate Fashion Week 2025, the premier showcase of BA graduate fashion talent.  It will take place from Friday, 13 June to Monday, 16 June at The Truman Brewery in Shoreditch, London.

Now in its 34th year, the event will feature a packed schedule including 15 runway shows hosted in the Debenhams 500-seat catwalk hall, along with more than 20 live industry talks in the 150-seat GFW Live! Talk space.

As headline partner, Debenhams will take centre stage on opening night with a dedicated commercial runway show. This show will spotlight 20 graduate collections handpicked by the Debenhams Group team for their standout appeal and commercial potential.

One designer will be selected from this showcase to receive the prestigious “Catwalk to Collection” Award, which includes a 12-month contract with Debenhams Group and the opportunity to design a full collection for sale on Debenhams.com.

Throughout the event, Debenhams will also be present with an industry stand, offering CV and portfolio workshops, while actively scouting new talent to join the wider group and its in-house labels.

Debenhams is a digital fashion and lifestyle retailer now owned by the Boohoo Group.

The annual Graduate Fashion Week is deemed the world’s largest and most influential platform for emerging BA fashion talent, gathering work from over 95 leading UK and international universities and colleges, spanning 26 fashion disciplines and showcasing the future of the industry in motion.

With more than 30,000 attendees, the event features 26 catwalk shows, curated exhibition spaces, and a lineup of talks, workshops, and masterclasses led by some of fashion’s most established names. It’s showcase as well as a launchpad for over 5,000 graduates each year, offering a first glimpse at the ideas, aesthetics, and voices that will define the next era of design. It’s a magnet for recruiters, editors, and global industry insiders who come in search of fresh perspectives and undiscovered brilliance. For many graduates, it marks the beginning of a career—not just in fashion, but at the cutting edge of creativity.

Scoop X Pure at The Truman Brewery in London showcased joyful colours; Pure London returns in July

While there is a scent of Spring in the air, with sightings of early daffodils, crocuses and snowdrops dotting on green grass in parks around London, the contemporary womenswear labels on show at the Scoop X Pure trade fair - held 8 – 10 February at The Truman Brewery on Brick Lane - showcased joyful colours to match the optimistic seasonal mood. 

Cocoa Cashmere

If the bustling aisles were anything, they signaled the trade fair industry is returning to normal.  

It was encouraging to see a wide range of UK, London and international premium ready-to-wear women’s collections and accessory labels on offer, including established and newcomers, greeted trade visitors and buyers with enticing designs.

Jayley

Karen Mabon

Freedom Moses

Nizhoni.es

Quinton Chadwick 

Meanwhile, the international Pure London  show has announced it is returning to Olympia London in Kensington on 17-19 July 2022,  its first event since being put on hold due to the pandemic. For the past two seasons the show was combined on a much smaller scale with Scoop.

Pure London July 2019
by Lucia Carpio

This July Pure will be on its own, featuring five segments - womenswear, footwear and accessories, Pure Lab, and Pure Origin, plus a new stand-alone Pure Jewel, an exclusive area specifically for fine and precious jewellery.

All photos at Scoop X Pure 2022 by Lucia Carpio 

London Sustainable Fashion Rooms Pop-Up Shop for Fashion Revolution Week

It’s Fashion Revolution Week (April 23 – 29) and a number of London events are held to look at ways to bring greater transparency and responsibility to the fashion industry.

During the week, ethical consumers can take part in the journey to find sustainable solutions and deepen your knowledge of the issues and do something.

Taking centre stage will be London sustainable and vegan brand Po-Zu which is gathering a number of ethical fashion designers for a pop-up boutique in which workshops and panel discussions with industry leaders are taking place.

Po-Zu’s pop-up shop is set at the Truman Brewery at the heart of Brick Lane.  In the London Sustainable Fashion Rooms, Po-Zu has brought together some of London's best known ethical fashion brands and designers, including Po-Zu's own SS18 Mainline and Star Wars | Po-Zu range of sneakers; Fair Trade fashion pioneer and womenswear leader - People Tree; vintage-inspired ethical fashion and knitwear by Lowie; Howies; luxury clothing from Wear the Walk; “Who Made Your Clothes?” installation by Brothers We Stand and Earth Positive.

Here is a list of other events during Fashion Revolution Week.
Monday 23rd April 17:00-19:30
Speed networking & launch of London Sustainable Fashion Rooms -
Tuesday 24th April 18:30-19:30
Rana Plaza - Never Again - 5 Years On
Thursday 26th April 18:30-19:30
Sustainable Design, Sourcing and Buying
Saturday 28th April 11:00-12:00
The New Frontier - Broadening the Media Debate on Ethical Fashion and The Vegan Revolution

For full programme and more information, Click HERE.

Footwear images above from Po-Zu.