While UK lockdown restrictions are gradually easing, marking significant progress for businesses and the economy, trade fair organiser Hyve Fashion has decided to cancel its London fashion events for this summer, namely Pure London, Pure Origin, Scoop and Jacket Required, due to the current challenging economic climate affected by the Covid-19 pandemic and response to feedback from their visitors and exhibitors.
However the company announced the launch of a brand-new, digital-only forum, Fashion Together, to take place on 1st and 2nd September 2020. This online forum will be open to buyers and brands, offering access to a seminar programme and practical advice designed to educate and inform delegates.
The teams behind the scene are now turning their attention to bringing Pure London, Pure Origin, Scoop and Jacket Required back to the UK capital in time for the AW21/22 editions on 14th – 16th February 2021.
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