CHAMPION® Athleticwear celebrates "100 Years for the Team" with launch of global campaign

Athletic wear CHAMPION® brand partners with sports legend Magic Johnson in a quest to find unique teams around the world to share their stories.

Champion®, the global athleticwear brand based in Rochester, New York, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world.

Urban Dove for Champion's "100 Years for the Team" Anniversary Campaign (Photo: Business Wire)

Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.  Throughout the year, Champion will highlight and celebrate teams through social media, a special website, exclusive product collections, events and influencer partnerships. Select teams will even be featured in a centennial celebration video.

Magic Johnson for Champion's "100 Years for the Team"
Anniversary Campaign (Photo: Business Wire)

“This significant milestone for Champion allows us to reflect on what ‘team’ and the evolution of ‘sports’ means today to consumers around the globe,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “Helping people come together as teams and being innovators in the industry has been an important part of our brand’s story since the very beginning. Now is the time to look ahead and celebrate how teams today have the power to change the world for the better, and how we assist in enabling them.”

The campaign will launch with a special film that features someone who has experienced the power of the team personally – the iconic basketball legend Magic Johnson. In the film, Johnson shares his reflections and insights into what truly makes a great team. 

“As part of the ‘Dream Team,’ I experienced first-hand the power of people coming together to achieve great things,” said Johnson. “I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”