New Apparel and Footwear Line Features Characters and Graphics from Monopoly, Twister, Scrabble and Candy Land

Just in time for some playful competition during the holiday season, Champion Athleticwear, makers of authentic athletic apparel since 1919, is announcing the launch of a limited-edition collection with Hasbro Gaming, with characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land.

From Mr. Monopoly spreading his wealth across the Reverse Weave canvas to Twister reimagined on tees, the collection lets fans showcase their favourite games.

“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” said Jon Ram, Group President of Global Activewear at Hanesbrands Inc. 

“Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features global board game favorites for a head-to-toe look on classic Champion apparel, and footwear such as slides, and slippers. 

Designs feature iconography from the Monopoly board, Monopoly money, Mr. Monopoly, the Twister spinner, coloured dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” said Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. 

“So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favorite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”

To ensure everyone in the family is happy this holiday season, Champion has designed the collection for fans of all ages, including adults, youth, and toddlers.

Champion styles across each Hasbro game include Reverse Weave pullover hoodies and crews, joggers, short sleeve tees, cropped hoodies, boyfriend sweatpants, kid’s fleece hoodies, joggers and tees, and more.

The collection is available now on Champion.com, in select Champion retail stores and at select retailers. Adult sizes range from XS-2XL 

All images from HanesBrands Inc.

CHAMPION® Athleticwear celebrates "100 Years for the Team" with launch of global campaign

Athletic wear CHAMPION® brand partners with sports legend Magic Johnson in a quest to find unique teams around the world to share their stories.

Champion®, the global athleticwear brand based in Rochester, New York, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world.

Urban Dove for Champion's "100 Years for the Team" Anniversary Campaign (Photo: Business Wire)

Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.  Throughout the year, Champion will highlight and celebrate teams through social media, a special website, exclusive product collections, events and influencer partnerships. Select teams will even be featured in a centennial celebration video.

Magic Johnson for Champion's "100 Years for the Team"
Anniversary Campaign (Photo: Business Wire)

“This significant milestone for Champion allows us to reflect on what ‘team’ and the evolution of ‘sports’ means today to consumers around the globe,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “Helping people come together as teams and being innovators in the industry has been an important part of our brand’s story since the very beginning. Now is the time to look ahead and celebrate how teams today have the power to change the world for the better, and how we assist in enabling them.”

The campaign will launch with a special film that features someone who has experienced the power of the team personally – the iconic basketball legend Magic Johnson. In the film, Johnson shares his reflections and insights into what truly makes a great team. 

“As part of the ‘Dream Team,’ I experienced first-hand the power of people coming together to achieve great things,” said Johnson. “I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”