Wednesday 20 February 2019

Virginie Viard to succeed Karl Lagerfeld

The fashion maison of Chanel has announced that Karl Lagerfeld’s right hand Virginie Viard will succeed him as the creative head following the death of the Kaiser.

Regarded as Lagerfeld's closest collaborator for more than 30 years, Virginie was deemed the most important person for Lagerfeld and his atelier, as revealed by the German designer himself in the Netflix documentary 7 Days Out, which captures the drama behind the scenes seven days leading up to Chanel’s Spring 2018 haute couture show.  While Virginie has been the key person responsible for bringing Lagerfeld's sketches to life in the Chanel atelier, all eyes and ears will be on how she will bring her own personality to the French fashion house in the next couture show and beyond "so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on”,  according to Chanel CEO Alain Wertheier.

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