Nike is world's most valuable apparel brand, says Brand Finance report.

According to Brand Finance Apparel 50 report on the world's most valuable and strongest apparel brands released this week, Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion, up 16% since last year due to its strong sales growth in key markets around the world, from China to the Middle Eat, Europe and Africa.

"Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In a time when customers look for experiences and emotional connection, Nike’s offering comes with unambiguous messages and values that people can rally behind." Richard Haigh, Managing Director of Brand Finance.

Nike Inc. is looking into what went wrong after college basketball’s biggest star sprained his knee when his shoe fell apart, one of the most high-profile apparel failures in basketball history.

Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place.

While Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating.

Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment. Among the top performers in the Apparel 50 report are labels Cartier, Yves Saint Laurent, Hermes and Gucci.