Première Vision Paris has announced details of its February 2026 edition, scheduled to take place from 3 to 5 February 2026 at the Parc des Expositions in Villepinte. The organisers have revealed a new visual identity designed to illustrate the show’s key seasonal theme and signal its creative direction.
The visual identity for the February 2026 edition captures a forward-looking and joyful vision of fashion, where craftsmanship and creativity are reinvented through hybridisation. At its centre is a striking juxtaposition: the couture volume of tulle, emblematic of expressive ornamentation, merges with the sporty functionality of a trainer and a bomber jacket. The image highlights a new creative territory in which technical expertise, emotion and sophistication intersect, reflecting Première Vision’s ability to reinterpret savoir-faire, bridge tradition and innovation, and embody a freer, more dynamic and contemporary fashion landscape.
Reaffirming its commitment to supporting craftsmanship and highlighting territories of expertise, the organisers have positioned the show as a journey through the many identities and geographies of savoir-faire. The February 2026 edition will place a particular focus on France, Portugal and Japan—territories recognised for inspiring new ways of making, seeing, creating and thinking.
The theme, titled Territories of Savoir-Faire, celebrates a vibrant ecosystem of creativity that brings together pioneers redefining the boundaries of their craft. It presents savoir-faire as a living resource—human, social, artisanal, cultural and patrimonial—explored from the closest to the most distant, from upstream to downstream, and from agriculture to the designer. The approach reflects a desire to examine local models as blueprints for the future, emphasising the rediscovery of existing resources, the cultivation of local skills, the defence of diversity, reconnection with living systems, and the renewal of textile culture and innovation.
“Our ambition is to support the industry through its profound transformation and help build a model that is sustainable, competitive and desirable,” the organisers said.
At the show, the Territories of Savoir-Faire theme will unfold as an immersive journey, featuring dedicated experience zones and exclusive talks that give voice to the craftsmanship of today and tomorrow. Visitors will be invited to engage with some of the world’s richest reservoirs of expertise and experience the theme in all its vitality.
Within this framework, France is highlighted for its culture and counter-culture, representing a territory where savoir-faire bridges heritage and contemporary creation. Portugal is recognised for its commitment to living sustainability, bringing together industries and artisans dedicated to sustainable fashion. Japan is showcased for its nature-minded approach, where textile tradition meets biotechnological innovation.
The organisers expect to welcome close to 1,000 exhibitors from 36 countries. For more than 50 years, Première Vision Paris has brought together fashion professionals from across the globe, establishing itself as a unique sourcing and solutions hub that addresses the challenges and needs of fashion businesses, from mainstream to luxury, through a rigorously curated offer representing the world’s major sourcing regions.
The show spans the entire industry value chain, including yarns, designs, fabrics, accessories, leather, manufacturing, and smart creation encompassing materials and fashion technology. It highlights rare know-how, artisanal and innovative techniques, large-scale production capabilities, solutions tailored to capsule collections, bespoke product development, operational agility, and complementary price positioning. By combining rigour, inspiration and expertise, Première Vision Paris aims to meet the needs of style, purchasing, production, CSR and development teams as closely as possible.
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