Fashion Trade Fair: Ukraine's design brands to be showcased in Milan Fashion Week in June

Amidst the ongoing conflict in Ukraine, the nation's fashion industry faces unprecedented challenges. Yet, a beacon of hope emerges through Angel for Fashion, founded by Jen Sidary, a key figure in Ukrainian fashion before the war broke out two years ago. Sidary is continuing her efforts to support Ukrainian brands by orchestrating a showcase of Ukrainian designers at Milan Fashion Week for the second consecutive season.  This platform provides an opportunity for these designers to present their creativity and resilience to fashion buyers from around the globe.

GUNIA PROJECT, OMELIA, NOVITSKA, THEO, and HVOYA

Building on their recent successes in New York and Paris, Angel for Fashion will present the latest creations of seven Ukrainian designers in Milan unveiling their Spring/Summer '25 pre-collection. From June 17 to 21, 2024, the showroom at Corso Venezia 59 will display men’s and women’s apparel, shoes, accessories, and homeware.

Returning to Milan Fashion Week, Angel for Fashion introduces newcomers like Hvoya, known for its meticulous craftsmanship; Theo, redefining modern fashion with minimalist yet impactful designs; and Novitska, a womenswear brand creating timeless, high-quality clothing for special occasions. The other featured brands—Gasanova, Gudu, Omelia, and Gunia Project—each have unique stories, blending tradition, innovation, and resilience into their collections. Their designs, inspired by the strength of Ukrainian women, highlight eco-conscious creations promoting sustainability. 

GUDU and GASANOVA

Presenting the theme "WALK INTO NEWNESS,"  the collections offer a glimpse into the dynamic fusion of hues and artistic expression of the Ukranian designers, embracing a fusion of traditional and contemporary influences, according to Angel for Fashion. The showcased collections encapsulate a rich tapestry of colours, reflecting both individual artistic visions and collective cultural narratives. Each hue is meticulously chosen to evoke a specific mood, convey a distinct message, or celebrate a particular theme, ultimately contributing to a captivating mosaic of colour exploration.  

From the serene whites and earthy tones of Gasanova's collection, symbolizing the harmony of nature and the enduring beauty of femininity to the bold interplay of stark blacks, rich browns, and vibrant reds in GUDU's offerings, underscoring a commitment to pushing the boundaries of contemporary fashion, the spectrum of colors presented is as diverse as it is captivating.

HVOYA's "Beauty In Chaos" collection introduces a burst of brightness with bright yellows, deep blues, and soft pastels, inviting viewers to embrace the allure of randomness and the beauty of unconventional design. Meanwhile, Novitska's lively explosion of electric blues, vivid pinks, and sunny yellows harks back to the spirited ambiance of the 70s and 80s, capturing the essence of carefree summer days.

HVÓYA's latest spring-summer footwear collection, "Beauty In Chaos," at Milan Fashion Week. This collection designed by Maria Simich-Moiseenko explores the beauty of randomness and chaos, revolving around asymmetrical shapes, with designs crafted like works of art.  Each piece reflects the brand's dedication to creative experimentation and craftsmanship, involving collaborations among shoemakers, knitters, and jewellers.

Omelia's "Fervent Heart" collection, combined with deep reds, warm oranges, and classic denim blues, is a nostalgic yet forward-thinking tribute to sustainability and craftsmanship. Similarly, Theo's sophisticated palette of muted beiges, pale pinks, and patinated blues, punctuated by bold blacks and whites, reflects a minimalist yet gender-neutral approach to contemporary fashion. Completing the ensemble, Gunia Project's focus on earthy greens, rich browns, and natural hues highlights the beauty of traditional Ukrainian crafts while championing sustainability and eco-consciousness in modern fashion.

Angel for Fashion has become a symbol of resilience and solidarity during the ongoing conflict. By providing a decisive stage for Ukrainian designers to showcase their talent internationally, Sidary emphasizes: "Celebrating the creativity and resilience of Ukrainian designers is not just about fashion; it's about standing in solidarity with a nation facing adversity. Through these showcases, we're highlighting their talent and offering a lifeline of support and hope amidst these horrific times."

The showcase celebrates the rich tapestry of Ukrainian culture through a diverse array of styles.  Ukraine's fashion and textile industry bridges its rich cultural heritage with modern innovation. From traditional embroidery to contemporary design, Ukrainian fashion reflects the country's history, challenges, and aspirations.

Through angelforfashion.com, the website supports Ukraine's fashion industry by ensuring that purchasing from Ukrainian designers directly contributes to their livelihoods, paving the way for a more inclusive and sustainable future for the Ukrainian fashion community.