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| A Gucci SS24 ensemble as shown at the 2023 Gucci Cosmos exhibition in London. |
Gucci, the renowned luxury Italian fashion house, has maintained a longstanding affinity with London, a connection set to deepen this May.
Sabato De Sarno, its creative director, will unveil his inaugural Cruise 2025 collection at London's iconic Tate Modern museum, solidifying the bond between Florence and London.
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| A photo of Sabato De Sarno by David Sims and a catwalk photo by Gaspar Ruiz Lindberg showing the Gucci Ancora fashion show in Milan in 2023 were exhibited at the Gucci Cosmos exhibition in London in 2023. |
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| As detailed in the 2023 Gucci Cosmos exhibition in London, the tale of Gucci commences with a journey from Florence to London. In 1897, a young Florentine by the name of Guccio Gucci embarked on a career at The Savoy hotel, serving as a porter. Immersed in the refined culture of international high society and captivated by the luggage they carried, he returned to Florence in 1902, opening his inaugural boutique on Via della Vigna Nuova. Specializing in English-style luggage, Gucci's venture laid the foundation for the iconic brand we know today. |
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| Sabato de Sarno, as Gucci's creative director, shoulders the responsibility of steering the House's vision across its collections while upholding the tradition of reflecting and shaping contemporary trends. Gucci's unmistakable equestrian-inspired emblems have evolved into quintessential elements of the brand's identity, adorning bags, suitcases, clothing, and accessories, serving as both decorative motifs and integral components. |
Scheduled for Monday, May 13 2024, Gucci Cruise 2025 coincides with its endorsement of the Tate's upcoming exhibition, "Electric Dreams," slated for autumn. The choice of the Tate is strategic, marking the commencement of Gucci's three-year partnership with the institution and its campaign to champion young creatives, a testament to the brand's dedication to nurturing emerging cultural voices.
Gucci's historical ties to London trace back to 1897 when its founder, Guccio Gucci, worked as a luggage porter at The Savoy hotel, drawing inspiration for his leather goods range before establishing his eponymous brand in Florence in 1921.
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| During the 2023 Gucci Cosmos exhibition at London's 180 The Strand, the magnificent clothes and accessories were strikingly complemented by the opulent set design by creative British artist Es Devlin. |
Just a few months back, spanning from October to December 2023, Gucci unveiled its Cosmos exhibition in London, housed at 180 Studio in The Strand. With the creative set designed by the contemporary British artist Es Devlin, this itinerant archival exhibition offered an immersive journey into epoch-defining creativity.
Gucci Cosmos traced one of many conceivable constellations, linking the ideas and innovations catalyzed by the brand's creative directors and artisans over its 102-year history, spanning from its inception through the eras of Tom Ford, Frida Giannini, Alessandro Michele, and Sabato De Sarno. This exhibition led guests into a recreated Savoy Hotel lobby, where founder Guccio Gucci worked in the 1890s, before entering 11 sections focus on specialties of the house.
Renowned Italian fashion theorist and critic, Maria Luisa Frisa, meticulously curated a selection of treasures, many making their inaugural voyage from the archive, to illustrate how Gucci has not only mirrored the zeitgeist but also played a pivotal role in shaping it.
Fast forward to May 2024, undoubtedly, the Gucci Cruise 2025 showcase at London Tate Modern promises to be a captivating ode to the brand, and underscores Gucci's emphasis on the intersection of art, fashion, and heritage. "Tate Modern serves as a nexus of creativity and discourse, where diverse perspectives converge to ignite meaningful dialogues and cultivate cultural exchange," Gucci reportedly commented. "The synergy of art and architecture fosters an environment that stimulates innovation and pushes boundaries, mirroring the dynamism of the city itself."
Tate Modern now joins an esteemed list of venues of culturally significant site to host the brand. Against the historic façade of Tate Modern, this promises to be a show that demands attention. Gucci has previously showcased its Cruise collections in illustrious venues around the world, such as Seoul’s historic Gyeongbokgung Palace; London’s Westminster Abbey; Florence’s Palazzo Pitti and the Roman necropolis Alyscamps in Arles, France.
However, recent developments within the luxury conglomerate Kering, Gucci's parent company alongside Saint Laurent, Bottega Veneta, and others, paint a more sobering picture. Kering issued an unusual profit warning, anticipating a 20% decline in Gucci sales for the first quarter of 2024.
In a statement, Kering acknowledged the persisting challenges in trading throughout the first half of 2024, projecting a comparable decline in consolidated revenue of approximately 10% for the first quarter of 2024 compared to the previous year's first quarter.
Photos at Gucci Cosmos by Lucia Carpio.
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