Wednesday, 31 January 2024

Fashion Trade Fair: Copenhagen Fashion week AW24 - the 2nd day opened with Rolf Ekroth and closed with J. Lindeberg

The second day of Copenhagen Fashion Week AW24 on January 30th opened with the Finnish-Swedish designer Rolf Ekroth as part of CPHFW NEWTALENT supported by CIRCULOSE®.

As a sustainable fashion brand, Rolf Ekroth creates gender neutral clothing designed to fit various body types, promoting inclusivity while reducing waste.




Above images - AW24 collection by Rolf Ekroth who prioritizes using sustainable materials, with 80% sourced from deadstock or recycled sources like recycled bottles. All garments are made in Finland and the Baltic countries, where ethical working conditions and fair pay are ensured. 
Photos by James Cochrane






Elsewhere the CPHFW Creator Hub began with a Wellness Morning Workshop and in the afternoon the official Creator Hub Party welcomed the Nordic and International creative community to celebrate the AW24 season.

 The official talk program supported by Vogue Business continued with the talk "Debunking the Dream: Challenges of Working in the Creative Industry." 

The second day of CFW concluded with the runway show of iconic Swedish brand J.Lindeberg.

Above images - AW24 collection by J. Lindeberg. The brand founded by Johan Lindeberg in 1996 was born out of an idea to inject style and energy to golf by changing how players all over the world dress on and off the course.   Today, J.Lindeberg has grown into a fashion and sports brand with a worldwide presence, offering innovative pieces within fashion,
golf, ski, tennis, outdoor and more.

Photos by James-Cochrane

Separatgely, Copenhagen Fashion Week has announced its partnership with Danish sustainability-oriented fashion brand GANNI to support and uplift emerging talent in the Nordics through a special activation for this February AW24 edition.

Ganni is celebrating its 10th anniversary and is hosting a dedicated exhibition showcasing bespoke designs created by designers under the auspices of CPHFW NEWTALENT supported by CIRCULOSE®.  The designers are Alectra Rothschild/Masculina, Nicklas Skovgaard and CPHFW NEWTALENT alumni A. Roege Hove through GANNI's in-house Fabrics of the Future platform, alongside four other creatives, Jens Ole Arnason, artist; Sahar Jamili, artist; Sarah Brunnhuber, founder of Stem, and Sisse Bjerre presenting innovative modes of expression through the possibilities offered by new fabrics engineered for the modern world.

The exhibition features forward-looking materials including  Celium from Polybion, a pioneering alternative to synthetic fabrics made from petroleum, and Savian from BioFluff, a plant-based fur alternative.

All  images courtesy of Copenhagen Fashion Week.

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