Popular Culture: BLACKPINK Announces Born Pink Pop-Up Experience in NYC Presented by American Express

One of the most successful K-pop groups in South Korea, BLACKPINK* have redefined the global pop landscape and its popularity has grown leaps and bounds since first bursting onto the scene in 2016.  

BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely
charismatic vocalists, dancers, and fast-rising fashion icons.

Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as becoming the first K-Pop Girl group to land a #1 album in the UK, scoring the highest-charting album in the US by a female group in over a decade and becoming the first K-pop girl group ever to perform and headline at Coachella (the largest music festival in the U.S.). 

Now BLACKPINK has announced the launching of the Born Pink Pop-Up Experience to take place in New York City from August 9th – August 12th at 541 W. 25th St., presented by American Express. Japanese graphic artist, VERDY, will serve as the artistic director for the global pop-up experience which started in London this past June and will be popping up in LA later this summer. 

VERDY

The Born Pink Pop-Up will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with limited-edition merchandise designed by VERDY for the pop-up which will include New York-exclusive styles, premium tee shirts, hoodies, hats and accessories.

VERDY has created the exclusive capsule collection to coincide with upcoming global activations where he creates a world that merges his distinct artistic touch with BLACKPINK’s trendsetting aesthetic. Originally from Osaka, Japan and currently residing in Tokyo, VERDY is notably known for his iconic projects Girls Don't Cry, Wasted Youth, his panda rabbit character Vick and most recently Visty. VERDY has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.

The three-day event is produced by Bravado**, Universal Music Group’s industry leading merchandise and brand management company. All visitors who purchase merchandise at the experience will receive a limited-edition, VERDY designed tote bag, while supplies last, courtesy of American Express.

As the official presenting partner of the Born Pink Pop-Up Experience, American Express® will offer Card Members a variety of epic onsite benefits, including exclusive early access to the experience for one hour each day ahead of the opening for themselves and up to one guest. Plus, Card Members will have exclusive access to purchase a VERDY-designed T-shirt and enjoy an Amex-only fast-lane checkout throughout the pop-up’s operating hours. American Express® Card Members will also receive a special sticker to customize their tote bag (also while supplies last). Get all the details and benefit terms at www.blackpinkmusic.com/amexpopup.

* BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons. With over 2.8M records sold in the UK (singles & albums), and 10 billion career global Spotify streams to date, BLACKPINK are now conquering the world with their recent album BORN PINK. Having already circled the globe once on their historic and sold out Born Pink Tour, which included two sold out dates at the O2 Arena at the end of 2022, the group is back on the road for an encore run that sees them returning to Europe and the United States this Summer.

**Bravado lives at the crossroads of music, fashion and culture. and referring itself as the leading provider of consumer, lifestyle and brand management services around the world, with teams working in 40 countries.