Made To Be Remade collection in Chasing Circularity unveiled by adidas at Design London

Germany-based sportswear brand adidas presented Chasing Circularity exhibition during Design London Festival in September 2022 to showcase the progress it has made to drive its sustainability progamme.

Trade visitors were treated to the latest innovations through the one-off exhibition at Greenwich Peninsula.

One of the key focus of the exhibtion  was the unveiling of a tracksuit under the adidas by Stella McCartney brand, which was described as a “first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem”.  

The gender-neutral tracksuit was made using viscose and was designed in collaboration with an EU Consortium.   It will be available from 6 October.

In charting adidas' journey since the launch of its FUTURECRAFT.LOOP programme introduced in 2019, the company's Senior Director of Sustainability Concepts (Footwear and Apparel), Paul Smith, (pictured here|) said the exhibition was to give visitors a look into adidas' "made to be remade" journey to push further into sustainability.  

He said adidas wanted to show how it has progressed from having its first shoe made entirely from one material, and then ground down to be remade into a new product after use, thus kick-starting the brand's circular transition towards producing a wide range of products.

By using a unique technology, consumers can wear the new adidas by Stella McCartney tracksuit until it’s worn out, and then return it by scanning the QR code on the adidas app. The product can be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused. This is an advantage of its Made To Be Remade concept to ensure less waste goes into the fashion eco-system.

When adidas first revealed FUTURECRAFT.LOOP in 2018/19, its’first shoe made entirely from one material was ground down and remade into a new product after use, and kick-started the brand’s circular transition towards producing a wide range of goods.  

Smith said the latest Made To Be Remade apparel and footwear collections have been made in collaboration with an EU Consortium, demonstrating the potential of a circular fashion ecosystem.

Across a three-year timeline, the consortium collected and sorted post-consumer end-of-life textiles, which using pioneering Infinited Fiber technology, have been regenerated into a new textile fiber called Infinna™️. Made from 99% post-consumer textile waste, Infinna™️ looks and feels just like virgin cotton. Infinna™️ fiber, which by fiber name belongs to the viscose family, is then turned into a yarn blended with organic cotton for garment production.

Creating an innovative piece for its Made To Be Remade program, this unique technology means consumers can wear the new adidas by Stella McCartney sportswear set until it’s worn out, and then return it by scanning the QR code on the adidas app. The product can be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused, ensuring less waste goes into the fashion eco-system.

As part of the collection, adidas also unveiled its latest Made To Be Remade Ultraboost running shoe, which was initially launched last year. 

Meanwhile the label’s Terrex Made To Be Remade Padded Anorak, an insulated jacket made with the new loop creation process, is a trail-ready piece that provides a better alternative to the standard economy of make, use and dispose.  Smith added that this Anorak is a great example of how adidas can bring in more and more complexity into a product.

Photos © Lucia Carpio 2022 taken at the adidas Chasing Circularity exhibition during Design London Festival held in September 2022 in Greenwich Peninsula.