With omnichannel retailing being the key to drive growth, it is interesting to learn the global platform for luxury fashion industry - Farfetch.com, and Italian luxury brand Salvatore Ferragamo, have announced a global strategic partnership.
The commercial deal will see the two companies engage in an integrated partnership that will allow Ferragamo to boost its digital innovation capabilities by leveraging the full breadth of Farfetch’s platform, according to top executives of both firms.
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| Farfetch.com and Ferragamo share a vision of the convergence of luxury retail centred on quality, innovation and client experiences, powered by strong and differentiated technological solutions. |
Leveraging the power of the Farfetch.com technology platform will enable Ferragamo to power its digital and omnichannel strategy using Farfetch.com Platform Solutions. The partnership will involve leveraging Farfetch’s global audience reach through strengthening Ferragamo’s presence on the Farfetch Marketplace, as well as utilising Farfetch’s Media Solutions to deliver engaging digital experiences for a younger, and global audience.
José Neves, Founder, Chairman and CEO, FARFETCH said: “This partnership capitalises on all of FARFETCH’s strengths as the global platform for the luxury industry and taps into our vision for Luxury New Retail. Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally. Ferragamo’s outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience while our media and technology platform capabilities power Ferragamo’s digital ecosystem.”
Marco Gobbetti, CEO, Salvatore Ferragamo, said: “FARFETCH is the leading digital platform in luxury fashion and represents the ideal partner to further boost Ferragamo’s omnichannel innovation, fueling our plans to reach new, younger audiences and accelerate our growth.”
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