British Vogue bolsters its commitment to eco-conscious fashion in collaboration with inspiring environmentally responsible fiber brand TENCEL to reveal the new limited edition t-shirt; VOGUE x TENCEL, that promotes sustainable design and celebrates TENCEL’s 30th anniversary this year.
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| The VOGUE x TENCEL t-shirt is embroidered with the iconic Vogue logo and comes in four colourways inspired by nature: Northern Droplet, Perfectly Pale, Grey Melange and Faded Khaki. |
The T-shirts come in four colourways and are made from TENCEL Lyocell fibres, a wood based and biodegradable fibre derived from sustainably sourced natural raw material wood. This collaboration blends the fashion heritage of Vogue with TENCEL’s pioneering speciality fibers to create a collection of responsible garments. From nature to fibre to fashion, TENCEL Lyocell fibers have been shown to be fully compostable and biodegradable under various conditions and revert back to nature in 6-16 weeks.
TENCEL™ celebrates 30 years of sustainable style
This year, Austria-based Lenzing’s flagship textile brand TENCEL™ is celebrating 30 years of sustainable style. According to Lenzing, this milestone moment marks the TENCEL™ brand's long-time contribution to the industry, as it has continually empowered companies across the textile value chain to adopt more eco-friendly practices through ongoing innovations. Within three decades, the TENCEL™ brand has collaborated with over 300 brand partners and successfully redefined itself from a behind-the-scenes producer into a consumer-facing ingredient brand. In celebration of this 30-year milestone, TENCEL™ will be launching a series of global cross-stakeholder activations to further advocate for change, as part of the ‘Feel Good Fibers Since 1992’ campaign.
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