Mexican restaurant chain The Chiquito launches Vegan-friendly handbag for charity

Image: Chiquito by Max Lacome

Mexican restaurant brand Chiquito has gone from fajitas to fashion and launched its first ever plant-based handbag: "Le Chiquito" specially made to raise awareness and funds for the charity, Veganuary.

Taking inspiration from one of the world’s most talked about handbags of 2021 "The Chiquito" is a small top-handled bag in vegan (PU) leather that can also be worn over the shoulder.  It comes in a vivid bi-colour design of the brand’s famed blue and yellow, reflecting two of the Pantone Color Institute’s top ten standout colours for the season – ‘Spun Sugar’ and ‘Daffodil’. 

So anyone wanting to be Spring/Summer 2022 runway ready can bid on them in an online silent auction on Chiquito's website throughout January 2022.  Just 100 limited edition bags will be available, and  all proceeds will go to the eco-friendly charity partner, Veganuary.  The aim of the campaign is to encourage people and businesses to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people. 

Luana Herrmann, Head of Brand and Marketing at Chiquito said: “We’re confident ‘The Chiquito’ will be turning heads on the street and we couldn’t be prouder of supporting Veganuary with their important work for another year.” 

“Our vegan menu has always been an important and ever-evolving part of our brand, and we continue to support and keep our vegan guests at the forefront of our minds. Every year it becomes more vital that we’re giving our customers as much variety as possible in our restaurants. 

“It’s not every day that Chiquito puts its hand to designing a fashion accessory, so when we do, like our food, we do it right.” 

Toni Vernelli, Head of Communications & Marketing at Veganuary, said: “Chiquito has been supporting Veganuary since 2016 and we’re thrilled to have their continued support again this year. Their new vegan-friendly handbag shows that fashion and compassion can go hand in hand.  

“The funds raised from the silent auction will be vital in assisting our continued efforts to promote a meat-free lifestyle. It’s never been as important as it is now to make simple changes that can have a lasting impact.”