The story behind the artist of Blossom Première Vision campaign

Paris Blossom Première Vision fair opens today, after a two-year absence. 

The Blossom Première Vision show dedicated to the pre-collections of the textile industry’s creative weavers, tanners and accessory manufacturers returns this winter in Paris on 6th and 7th December with 121 exhibitors, who are presenting their Spring/Summer 2023 ranges at the Carreau du Temple in Paris.

London artist Anna Bu Kliewer’s work for this season’s Blossom Première Vision campaign is both playful and sweet. Through her digitally and analogically crafted collages, she questions our perceptions of identity and nature in an expressive world filled with charm and humour.
Image from Blossom Première Vision.

Marking the return of  Blossom Première Vision is a unique campaign image to convey a message of “optimism and renewal,” according to organisers, created by London-based artist Anna Bu Kliewer, who specializes in surrealist photo collages.

Anna who defines herself as “Gerkainian”, was born in Ukraine and raised in Germany, and is known for her photo collages combining human figures and elements of nature.

Anna said she enjoys creating colourful and vibrant artworks, particularly incorporating flowers. “When I was creating this particular artwork I actually bought some pink flowers that morning,” said the artist, who finds colours in daily life as well as books inspirational.  

While photography is important to her work, there is often no hidden messages in the images she creates. 

“There is not a message I want to send through, but rather have the viewer interpret it in their own way depending on their dreams and phantasies. But I do like my work to have a humorous connotation.”  In an interview on the Blossom PV website, Anna said her creativity is driven by her curiosity about space, time and alternative realities. 

Blossom PV image.

For more information on Blossom Premiere Vision and Anna Bu Kliewer, click HERE.