Tuesday 10 August 2021

Copenhagen Fashion Week announces partnership with Norwegian fashion industry aligning sustainability requirements

Two Nordic nations joining forces to drive the message of sustainability at a time when climate change is deemed a "Code Red" emergency for our planet (according to the just-published IPCC report) is to be commended.

Today, 10 August 2021, at a press event taking place before the opening show of Copenhagen Fashion Week, CEO Cecilie Thorsmark announced that CPHFW's 2023 Sustainability Requirements will be implemented in the Norwegian fashion industry through a partnership with the industry organisation Norwegian Fashion Hub and the Norwegian fashion event Oslo Fushion Festival. A process that will lead to even more alignment and connectivity across the two Nordic countries and their industries.

"As a national fashion event, we have an obligation to contribute and shape new mindsets and practices for a more inclusive, equal and sustainable fashion culture. Working with sustainability, both in social and environmental aspects, the biggest impact is made through collaborative partnerships. I have great respect for the work Copenhagen Fashion Week has done with the 2023 Sustainability Requirements, so when Oslo Fushion Festival decided to set new sustainability standards for the event and the participating brands, it was natural to reach out to Cecilie Thorsmark to see how our organisations could collaborate", says Elin Carlsen, CEO of Oslo Fushion Festival.

"It is essential that the Norwegian industry contributes towards a more sustainable future for fashion. To be traceable and transparent in the process, we see the need for an international framework that is useful and educational for brands of all sizes. Therefore, we are proud to partner up with Copenhagen Fashion Week and Oslo Fushion Festival", says Elin Kathrine Saunes, CEO of the Norwegian Fashion Hub.

"When we launched the 2023 Sustainability Requirements in the beginning of 2020, one of our greatest aspirations was to pursue partnerships with other organisations and fashion weeks due to the tremendous potential of the framework in being rolled out more broadly. We are thrilled to see this aspiration come to life and to announce our first partners outside of Denmark to achieve greater industry alignment. It's a big milestone for us to see the requirements gaining recognition and we are excited to build on this step in the future", says Cecilie Thorsmark, CEO of Copenhagen Fashion Week.

The partnership includes the implementation of CPHFW's 2023 Sustainability Requirements to 60 Norwegian companies that are members of the Norwegian Fashion Hub as well as approximately 30 brands that participate in Oslo Fushion Festival. By using the framework, companies will be able to determine their current standing among six strongly interlinked focus areas for conducting responsible business.

The 2023 Sustainability Requirements were launched by CPHFW in close collaboration with CPHFW's Knowledge Partner In Futurum in January 2020. They represent an essential part of CPHFW's sustainability strategy to drive comprehensive change in the fashion industry and were reviewed by their Advisory Board and an international panel of experts.

Since its launch, the biggest trade fair in Denmark - Copenhagen International Fashion Fair (CIFF) - announced the implementation of the framework as first partner to collaborate with CPHFW on their roll-out. In May 2021, the government funded the "Fremtidens Tekstiler" programme and selected the requirements as the framework to train 50 SMEs to lead to further action. 

This season, Copenhagen Fashion Week (August 9 - 13 2021) have partnered with YouTube to ensure their runway shows can be experienced live by a global audience to drive forward a message that Copenhagen Fashion Week is a leading curator of incredible voices of innovation, positivity, influence and change, said the organisers.

The full schedule is being livestreamed across YouTube.com/Fashion, YouTube.com/Copenhagenfashionweek, and YouTube.com/Live  alongside the organisers' livestream on copenhagenfashionweek.com.

The Copenhagen-based brand (di)vision opens Copenhagen Fashion Week with their SS22 collection, taking inspiration from lounge silhouettes mixed with a workwear aesthetic. From a sustainable mindset the SS22 collection is created exclusively with handpicked deadstock fabrics.  

Designer Q&A's with a topline list of industry leaders

Also this season there will be a host of new interviewers for the Designer Q&A live after every show, exclusively on the copenhagenfashionweek.com and on CPHFW YouTube channel, participated by some of the industry's most influential movers and shakers, including Vogue Paris and W Magazine.

Among the interviewers are: Angela Koh of T Magazine at New York Times who will be in discussion with emerging designer (di)vision; while Gro Curtis of V Magazine and V Man shall catch up with Han Kjobenhavn on their SS22 collection.  Kati Chitrakorn of Vogue Business shall connect with Holzweiler in Norway and Heloise Salesy of Vogue.fr shall do backstage interviews with Rotate and Saks Potts on their inspiration for the upcoming season.

The schedule for the SS22 season is not limited to simply catwalks.  The schedule will include official ceremonies, opening breakfasts, dinners, cocktail hours, film premieres, off schedule designer presentations, lunches and tours. Some of their highlights include a breakfast event with Creative Denmark to launch their White Paper on Sustainability in the Fashion Industry, the Zalando Sustainability Award announcement and also an official menswear dinner partnering with Highsnobiety to conclude this season on the final night.

See the full line up listed on the schedule HERE.

 

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