Scoop X Pure to take place September 2021

It has been a tough year for trade fair and event organisers.  And although things are about to turn for the better hopefully with the availability of viable vaccines, it may be fair to expect that it will be some months before we can see things going back to normality.

It is understandable that show organisers will face the challenges ahead by concentrating their commitment and efforts on fewer events to ensure a better success.

So it is welcome news that Hyve Group, the organisers of Scoop and Pure London, have announced that the two leading London fashion trade fairs will unite as one event in September 2021.

While the two shows will run as a virtual forum - Fashion Together - on 23rd February 2021, Scoop X Pure as a concept show is scheduled to take place on 12th-14th September 2021 and will be held at the iconic Saatchi Gallery, with Scoop founder and MD, Karen Radley, taking up the role as curator.  

Scoop X Pure will showcase a highly edited line up of fashion, home and lifestyle collections

A carefully curated menswear line-up will feature at the show

The joint London event is designed to offer an exclusive and safe buying experience in September 2021, according to Hyve, showcasing the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters.

Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international designers as well as a selected edit of home and lifestyle products.

Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a men’s and womenswear offering.

Founder and Managing Director of Scoop, Karen Radley says “Scoop and Pure London have coexisted for some time in the UK capital and this is an exciting opportunity to unite the best of both. I am looking forward to welcoming our loyal visitors and exhibitors, as well as many new faces to the Saatchi Gallery for this unique event.”

Pure London Event Director, Gloria Sandrucci continues, “Bringing the Hyve fashion portfolio closer together has been a key strategic priority for the business, and we are delighted to have the opportunity to offer this one of a kind show. We have been listening to our buyers and exhibitors and feel that Scoop X Pure will provide an excellent gateway back into live events following the pandemic, offering a more exclusive and safer buying environment in line with the contemporary fashion calendar.”