Friday, 6 November 2020

Desenio launches Bella Vita! photo collection and offers gallery wall ideas.

Desenio is an online art poster retailer with a difference, offering stylish posters, affordable Scandinavian-thematic wall art for rooms and interiors to provoke various moods and sentiment, along with a choice of frames, hangers, picture ledges and clips.

Just launched this month is their latest Studio Collection: Bella Vita! 

This photo collection transports us into a world of beauty, merging dramatic luxury with soft romance.  Set in a magnificent palace, the baroque architecture provides a backdrop overflowing with opulence and drama.

"When honing the concept behind Bella Vita, we wanted to capture the curiosity and growing appreciation for historical places and architecture, through photography that conveys modern luxury and emotion - and all in a romantic colour palette," says Executive Creative Director Annica Wallin.

The collection was shot in early autumn in an empty baroque palace just outside of Stockholm, where Desenio is based. The baroque style - originating in late 16th-century Italy - is rich in contrast and curves, creating rooms characterised by drama and movement. The ornamental and theatrical style of baroque architecture made the palace a perfect location to tell this story of history and romance. 

"For this production we’ve worked closely with a well-known Swedish stylist to really create the right feeling and look in each frame. It was a truly magical couple of days," says Annica Wallin.

This collection of 26 photo art prints are centred around a rich colour palette featuring deep purple, anthracite grey and gold. "We wanted to tell a story of breathtaking rooms and modern luxury in a rich colour palette perfect for autumn and winter. A costume drama set in the present day," says Annica Wallin.  

 FOUR WAYS TO ARRANGE A GALLERY WALL

With an online presence in 33 countries, Desenio, which was founded in 2010, also offers ideas for arranging artwork on a gallery wall. You can simply follow their guidance in the Inspiration Rooms on their online shop.  Here are some Gallery Wall ideas proposed by Desenio.


If you like keeping things clean and organised, the Grid style of a gallery wall shown above allows you to mix and match many different art posters and photo prints while still achieving a clean look. If you want to keep your wall art streamlined, stick to two or three colours when choosing the art prints, all of the same size. Or maybe just go for black-and-white prints all the way.


Undoubtedly one of the biggest interior trends of the season, making a statement with a larger-than-life art print can really transform a room. Whether you choose to go for something colourful or minimalistic, scaling up to a 100x150 cm frame is a good idea if you like this look. A perfect piece to hang above a sofa or on a large empty wall.

For an eclectic effect, why not mixing frames in different sizes and materials. Try playing around with the spacing as well for a truly personal look, or complementing your wall art with a mirror, a hat or maybe framing a piece of fabric to switch things up!
And finally consider making use of a picture ledge for displaying your wall art to create a clean look.
You may want to accentuate the border, use different frames and sizes and try painting the wall above and below the picture ledge in different shades of the same colour for a dramatic effect.

All images from Desenio.

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