Vitelli SS 2020 kntwear collection in Milan: a nod to protecting the environment

A few days ago on September 20^th in Milan, within an immersive nightclub set up, the Italian brand Vitelli showcased their SS20 collection featuring an array of knitwear designs made exclusively from certified organic, recycled and reused yarns.  

Here is a selection of the designs captured by photographer by Reto Schmid.

Named “La Grande Evasione” the collection also included one-off sustainable by Heloise Bouteille and jewellery by Virginia Evangelista .  

The after-show was curated by Milan non-binary and “hyper-contemporary sound” night club Spiritual Sauna with two performances.  The Creative Direction was by Mauro Simionato.

 

Vitelli is a family brand specialised in knitwear and locally produced in Veneto, Italy. Their iconoclastic references are pervaded with Italian youth culture and notably the ‘Gioventù Cosmica’ (‘Cosmic Youth’) - first Italian clubbing scene inspired by neo-hippy movements that emerged in the 1980s.

Vitelli has had many collaborations from the very beginning, with both music and fashion labels - including Victor Barragán’s SS 20 knit pieces recently unveiled in New York.