Payments innovator Clearpay - UK arm of global payments innovator Afterpay Touch Group - holds first online discount event on three continents
Independent retailers on local UK high streets are to reap the benefits of global e-commerce this week, offering exclusive online deals alongside top fashion and retail brands in a “flash sale” for UK shoppers, according to a press release from Clearpay.
At a time when many UK high street retailers are seemingly struggling to compete with the growing popularity of online shopping, Clearpay is holding a UK flash sale this Wednesday and Thursday when discounts of up to 60% are on offer to shoppers who pay with Clearpay, and consumers can spread the purchase price over two months in four debit payments.
The UK sale will run alongside Afterpay Day in the US, Australia and New Zealand – making this one of the first exclusive online shopping events with global brands to run across three continents, with over 30,000 retailers and four million consumers.
Clearpay is an entirely new way to pay, being interest free, quick and easy to sign up and requiring only a debit card. Since launching in the UK two months ago, a host of UK retailers have adopted it for their customers, with almost all the biggest names joining, said Clearpay.
#ClearpayDay will be a 36-hour online sale for retailers offering Clearpay to customers, including many big names like Urban Outfitters and Boohoo. Deals on offer will typically give between 25% and 30% off, but some are much higher – with Pretty Little Thing offering 60% off all Clearpay transations and Nasty Gal discounts of 50%.UK shoppers will also find deals from local stores and boutiques via Down Your High Street, an online marketplace for independent retailers. Down Your High Street is offering a discounts on all purchases made with Clearpay at over 600 small high street shops.
“This is an innovation which levels the playing field in e-commerce, giving smaller independent retailers the same opportunities as top global brands to reach millions of consumers online with great deals,” said Carl Scheible, CEO of Clearpay. “#ClearpayDay is game-changer – the first step in making the benefits of global e-commerce available to all.”Clearpay’s UK roll-out is part of a rapid international expansion by Afterpay Touch Group, working with a host of global retail partners. The group’s online store directories, more established and much bigger in Australia and the US, have become a shopping destination in their own right, says the Group, referring new customers to brands using the service, adding that both referrals and overall retailer sales are boosted by its flash sale events.
Its ambition is for consumers to buy goods from any retailer in the world on its platform. Cross Border, launched in March, allows customers to pay in their local currency, for products then shipped from oversees by the retailer. Currently on trial in Australia and New Zealand, the intention is to roll this out internationally.
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