A new edition of the Mercedes-Benz Fashion Week Madrid held 5 - 10 July was regarded as the great festival of Spanish fashion, organised by IFEMA, bringing together the best of current Spanish design. This year the event includes 42 leading designers and Spanish brands- including Palomo Spain, Devota&Lomba, Maria Escoté, Maria Ke Fisherman and Oliva - and three emerging international firms, which for six days will star in a veritable celebration of Spanish fashion, highlighting their different aesthetic approaches, as well as their richness and creative diversity.
The event will be held at IFEMA-Feria de Madrid and at other venues in the city. It will start on 5 July with events in different parts of Madrid, and from Saturday 6 July to Wednesday 10 July at IFEMA-Feria de Madrid Pavilion 14.1, with almost every day ending with shows in other locations and the direct participation of leading designers and brands, as in previous years. On Sunday 7 July the IFEMA designers' shows will begin
Among the new attractions this year, the growth and internationalisation of the Samsung Ego platform stands out, giving room to three brands, two of which are international, a benchmark in the world of fashion for their ground-breaking proposals.
On 5 July the shows and presentations will be held in different parts of the city, while from 6 July IFEMA-Feria de Madrid's Pavilion 14.1 will be the main stage, with each day concluding with presentations in other locations.
Among the highlights, the Samsung EGO shows will open the catwalk calendar on Saturday 6 July at IFEMA Pavilion 14.1. On July 8 at 1:45 pm, MBFWMadrid will pay homage to Leonor Perez Pita, better known as Cuca Solana, the recently deceased catwalk director for over thirty years. Another development is the implementation of the L'Oréal Paris-Because You're Worth It, that the cosmetics firm will stage to celebrate 20 years of support for Spanish fashion. The winning designers from these two decades of the Awards will be taking part.
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