H&M announces bringing Product Transparency to Scale allowing customers to make informed choices.

H&M urges consumers to join its sustainable fashion future by launching transparency layer for all their garments on hm.com starting April 23.  By sharing extended details on where their garments are made they make it easier for customers to make more informed choices when shopping.

H&M's sustainable commitment began in 2013 when they were the first global fashion retailer to publish our supplier list online and starting in 2017 they tried out the transparency layer at a smaller scale on their Conscious Exclusive collections.

They are now taking this work one big leap further by launching product transparency for all garments on hm.com. In addition, the majority of H&M HOME interior products sold on their website will have this as well, according to their statement released today.

For each of their garments, H&M now share details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment.

“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry”, says Isak Roth, Head of Sustainability at H&M.

As of April 23, the transparency layer will be available in H&M’s 47 online markets. Customers can also access this information when shopping in their physical stores by using the H&M app to scan the price tag on a product to see its details.