WHITE MILANO concluded another successful show. Trade visitors up 4.8%

Registering a total of 25,256 trade visitors and buyers, the  WHITE MILAN trade show held February 22 - 25 has been hailed as another successful event by the organisers at the Municipality of Milan, thanks to a well-balanced brand mix, the new areas and a focus on sustainability.

The attendance figure also included an increase of 2.3% in the number of buyers, with those from outside Italy up 6.8% , and those from Italy up 1.4%., when compared to the February 2018 edition.

«The dynamism of this show is the upshot of a successful combination of scouting activity, new exhibiting hubs and also of a project marked by a highly cultural profile, according to  Massimiliano Bizzi, founder of WHITE. 

Top international buyers who visited the February show included those from Printemps and Spree, of France; H.Lorenzo, Elisa B. and The Voyager, from the USA; The Outnet.com and Studio 120 from the UK; Andrews of Canada; Doshaburi of Spain); Tsum from the former Soviet Union; Onward from Japan and many others. There was also a notable attendance by some 1,200 international press and media.

Highlights this year included a new  GIVE A FOK-us sustainable hub developed in partnership with Confartigianato Imprese: an experience in the universe of sustainability within the framework of the wider project of enhancement of WHITE, supported by MISE and ICE Agenzia, as well as Camera Italiana Buyer Moda – The Best Shops, under the artistic direction of Matteo Ward, co-founder of the green label WRÅD.

The addition of two new theme areas, Knit Lab and Lounge | Sphere also opened “a wide perspective on leading-edge knitwear and homewear, expression of loungewear and lingerie, combined with the beauty proposal,” said the organisers.