Organisers of BLOSSOM PREMIÈRE VISION, held 12th and 13th December, was billed as a major success as organisers welcomed 1,047 visitors - a 20% increase over the growth last seen in July six months ago.
Blossom Première Vision - targeted for high-end luxury brands - saw visitor growth both from France, up 17" and from overseas, up a staggering 35%.
The event featured an ultra-selective international offer from 116 exhibitors
(up 24% vs. Dec. 17), including 77 weavers, 33
tanners and 8 accessory and component manufacturers.
This show was timed to align with the calendar of pre-collections, and in complement to the Première Vision Paris* calendar, which targets main
collections.
Organisers said the warm and effective event, designed with an eye to
creative interaction and the discovery of new suppliers in a convivial and
intimate atmosphere, benefited from its unique location, the Carreau du Temple - a historic Site in the 3rd arrondissement in Paris which has been renovated and recently reopened, ideally suited for
international luxury houses and high-end brands.
Also as an experiential event, the show invited exhibitors and
visitors to share a unique private visit of the exhibit: "The Secret Alchemy of a
collection"** in the Marais at the Azzedine Alaïa Foundation, which pays tribute to the late iconic designer.
A More Select and International audience
Targeted by the show’s organisers for their highly creative
and quality positioning, visitors from 23 countries represented some of the most prestigious fashion and luxury fashion houses who came to Paris to seek out and select new product developments and the latest fabric and colour innovations to build their Spring-Summer 20 pre-collections. The visitors also included
leading French fashion houses (81.5% of visitors), as well as a large and
growing percentage of leading international brands (18.5%).
Following France, Italy sent the 2nd largest number of
visitors, with attendance up by 50% over December 2017. In 3rd place were visitors
from the United Kingdom which also increased (+37%), while visitor figures the countries in 4th and
5th place - Belgium and the Netherlands - remained stable.
* PREMIÈRE VISION PARIS : 12, 13 & 14 February 2019
** "The Secret Alchemy of a collection" Exhibition runs until January 6th, 2019. Address: 18, rue de la Verrerie, 75004 Paris
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