Neith Nyer pays tribute to Paris for its SS 2019 collection.

Paris-based designer Francisco Terra, who founded his brand Neith Nyer pays tribute to the French capital as a place of both hope and despair for his recently launched Spring/Summer 2019 collection.

The story is told through the lens of a pageant queen trying to make her way to the top, according to the designer who had in mind this girl full of dreams but yet has been marginised; a spooky gothic kid from Bastille who dreams of being Miss France.  And will work hard to make her way to her dream.

This season the message is fashion is back to where it belongs : the streets.

The brand chose to show the collection in the streets of Paris as Francisco Terra wanted to escape from the concept of presenting a collection in a private space.

The models walked through  the French capital in randomly way yet acting as if it was a show, and they were followed around by Julien Boudet, the street style photographer @bleumode.

The  key  elements  of  this  season  are  pulled  directly  from  wardrobes  of  aspiring  beauty  queens:  crowns  and  bathing  suits,  sparkles,  child-like  mini  skirts,  and  a  palette  of  pink  and  turquoise.

These  naïve  features  are  perverted  using  radical  cuts and  re-stitching,  bleached  fabrics  and  extravagant  details.

To drive Francisco's vision, he also collaborates with a number of talents to bring the collection together: such as knitwear  with  Vitelli, romantic prints  by  Fay  Brown, hand  paintings  by  Theo  Mongourdin, swimsuits  by  Haight, adorned with crochet  by  Helen  Röde.

Jeweller  Florence  Tetier's  earrings  are  seashell-like  creatures  born  of  melted  shiny  plastic;  the  open-toe  pumps  designed  in  collaboration  with  Zeferino  in  Brazil  deliberately  have  a  longer,  exaggerated  sole.

"I wanted to create the narrative of a person who is fighting to succeed because everyone can relate to it", explains Francisco Terra, the creative director of Neith Nyer. "By distorting the peaceful imagery of beauty queens, I want to make clothes for people with thick skin."

This  season  Francisco Terra also  integrates  the  visual  symbols  of  Paris  city  life,  a  fashion  capital  rife  with  visual  contradictions.

There  is  a  certain  darkness  beyond  the  Eiffel  Tower  and  hand-painted  romantic  flowers  contrasted  with  skirts  and  shirts  in  trashy  prints  pulled  from  tourist  boutiques.
Printed  "papier  de  marabout,"  small  sheets  of  paper  distributed  in  Parisian  metro  stations  designed  by  mystics  to  solve  money  or  love  problems,  is  another  leitmotiv  used  as  stamps  to  mark  the  garments.

More  than  ever,  this  season  is  a  reflection  of  Neith  Nyer's  DNA,  a  blend  of  street  and  couture,  high  fashion  and  bad  taste.  It  returns  to  the  roots  of  the  brand,  embracing  DIY  techniques  with  luxury  fabrics.

Photography  - @bleumode; Art  Direction  - Florence  Tetier; Styling  -Natacha  Voranger; Casting  -Dominyka  Angelyte; Make  Up  by Celine  Exbrayat;  hair by Rimi  Ura sponsored  by  Redken.