Team Great Britain triumph at European Championships 2018. Nike introduces new running gear.

I hope anyone who’s been watching the European Championships 2018 (concluding on Aug. 12th in Glasgow and Berlin) are impressed with how well the British athletes are doing. See Medal Table on BBC sport.

Great Britain's Reece Prescod won 100m silver in Berlin at this year's European Championship.
Here Prescod models some of Nike's latest performance sportswear and running shoes in Berlin.
Getty Images.
Ahead of the European Track and Field Championships Nike celebrates three promising athletes and shows their hopes, training and preparations for the championship.   Award-winning documentary film maker Ian Derry created Portraits of Speed. A three-part series relating the personal stories of these althletes: 1500/5000m runner Konstanze Klosterhalfen, 100m specialist Reece Prescod and 200m World Champion Dafne Schippers. "My vision for Portraits of Speed was to try and articulate what it takes to become faster“, said Derry.
 Iconic Berlin locations such as Tempelhof Airport and Messedamm Subway provide a rich urban backdrop as Derry reveals candid insights into the mindset of these elite athletes.

(As on the final day, Aug. 12th 2018, Great Britain were second on the medal board with 74 medals total, 24 of which are gold, while the leader Russia had 31 gold out of 66 medals total.)

On the field and track championship in Berlin, team GB’s Dina Asher-Smith won three gold while setting a new British record while Zharnel Hughes & Reece Prescod won 100m gold & silver.

Four-time Olympic champion Michael Johnson, a regular sports commentator on BBC, referred to GB’s success as a "new era", saying "I just hope these guys can continue on this trajectory - continue to improve and continue to win medals as the next World Championships come round and then the Olympics.
He added: "The new crop are thinking, 'I want to be up there with the best’."
Dina Asher-Smith was labelled as "world class" by BBC commentator Steve Cram, having triumphed in 10.85 seconds, the joint fastest time in the world in 2018.

World class athletes showcasing Nike's latest performance sportswear ahead of the European Track and Field Championships 2018 in Berlin.

Obviously a lot of these successes are down to hard work and talent.  But many can argue having the right gear is helpful too, and sportswear companies are keen to utilise major international championships to promote their latest garb to a captive audience especially when a healthy lifestyle is very much a norm even for amateur athletes like myself.

Shortly before the European Track and Field Championships, German sports brand Nike Running showcased the Nike Fast Lab's latest product innovations and fast running shoes that are ideal for both competition and daily exercise. 

The Nike Fast Lab is open to all visitors this week for all to experience a series of training sessions, seminars and races.