New denim fabrics catering to consumers' demand for better fit and eco -friendly qualities

Denim Première Vision Paris, 14th to 15th November 2017

Come Mid-November, the textile and fashion industry’s best known denim producers will be showcasing their latest collections and developments at Denim Première Vision Paris , which will take place at the Paris Event Center, Porte de la Villette, from 14th to 15th November 2017.

Exhibitors that present their new fabric qualities and novel developments have the discerning consumer at the heart of their innovations.

Hyosung's Xplay creora® Fit2 with Bossa

Korean company Hyosung, believed to be the largest elastane producer in the world, are to promote their new Xplay collection with creora® Fit2 in partnership with Bossa, one of Turkey’s largest integrated textile companies.

With production facilities in Adana,  Bossa (just celebrated 66 years of innovation and leadership) offers high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes.

“Our   reputation   was built   on  innovation  and  delivering unique consumer value.  Hyosung’s creora Fit2  has allowed us to create   the  Xplay  bi-stretch   collection   for   the   most flattering yet comfortable fitting denim” according to Mrs Müge Tunceren, Product   Development  &  Marketing Manager of Bossa.

“We are targeting brands & retailers who want to   enhance   consumer   loyalty   through   better   fit   and superior comfort.


Hyosung’s creora Fit2  is a proprietary  technology, using a  creora®  yarn for 360 -degree stretch, offering sleek and flattering fit.

“We developed creora® Fit2 4 way stretch to meet consumer’s needs, looking for better fit  and a flattering  silhouette.”   commented  David   Jang,   creora® ‘s  Marketing   Manager   for   denim.
“We partnered with Bossa to develop the next generation of denim as consumers will realize its value  as soon as they start wearing it.”

VICUNHA TEXTIL 

VICUNHA TEXTIL 

Another exhibitor is is Brazilian denim company VICUNHA TEXTIL which is focusing on performance fabrics that add value to create flexibility for the consumer.

Anticipating the continuous popularity of an active lifestyle, demanding products that offer versatility  between  office  and  leisure  Vicunha Textil is offering a new range of denim qualities for Spring- Summer 2019.

The EVER WHITE range offers sustainable  water  based  stain  resistant  finish  on  3  white  articles: the  finish  is ZDHC approved and non-fluorinated so fits perfectly into the sustainable ethics of VICUNHA.

VICUNHA TEXTIL 

The collection ranges from the compact appearance of ‘Comaneci’ to the heavier characterful twill of ‘colour jeans stretch’.

VICUNHA TEXTIL 

The ECO RECYCLE range offers recycled yarn of various weights in rigid and stretch, produced by using reduced  water, reclaimed  energy and  minimal resources in BCI cotton that supports the growing concern of the customer for a sustainable approach to fashion.

The robust new article  ‘Outlander’  underlines  VICUNHA’s  continuing  commitment  to  sustainability  whilst maintaining a classic true denim appearance.

Additionally, soft touch fabrics aimed mostly at the ladieswear market offer a range of denim and non denim  options  with special  finishes  and  a  luxurious  touch.






Images: creora® / Bossa and VICUNHA